Marketing Manager

POSITIVE BEVERAGE

MARKETING MANAGER

We are seeking an energetic, passionate, and entrepreneurial Marketing Manager to lead all aspects of brand management and marketing. This is a hands-on role requiring both strategic thinking and grassroots implementation to drive measurable results. As a key member of the team, the Marketing Manager will work closely with Senior Management to strengthen the brand and achieve business objectives.

Preferred Experience: Prior experience in consumer-packaged goods (CPG), particularly in the food and beverage industry, is highly desired.

Key Responsibilities

• Campaign Management: Oversee marketing campaigns across digital, print, and social media channels, ensuring alignment with brand standards and target audiences.
• Creative Coordination: Collaborate with internal and external creative teams to develop promotional materials, including social media content, event flyers, and other branded assets.
• Strategic Development: Design and implement both short- and long-term marketing strategies, including product launches, budgets, and measurable goals.
• Performance Optimization: Track and manage marketing budgets, KPIs, and campaign performance to ensure alignment with company objectives and key results.
• Brand Consistency: Partner with senior leadership to maintain a unified brand identity and ensure cohesive messaging across all channels.
• Channel Strategy: Plan and execute channel strategies, including digital, social media, influencer marketing, PR, and others, while anticipating future opportunities and challenges.
• Market Research: Conduct market research, including A/B testing, focus groups, and social media analysis, to drive data-informed decisions and optimize targeting, messaging, and product strategies.
• Team Development: Manage, mentor, and develop a team of Brand and College Ambassadors to enhance the company’s reach and impact.
• Trade Shows & Events: Coordinate and represent the brand at trade shows and industry events to drive brand visibility and engagement.
• Problem Solving: Proactively identify challenges, create actionable solutions, and maintain a positive, results-oriented attitude.

Qualifications

• Education: Bachelor’s Degree in Marketing, Business, or a related field.
• Experience: 2+ years of product marketing and leadership experience in consumer-facing brands, with a preference for CPG experience. Start-up experience is a strong plus.
• Location: Office in Orange County, California.
• Skills: Strong creative, analytical, and project management skills; ability to thrive in a fast-paced, dynamic environment. Microsoft Office Suite. Graphic design skills, including the Adobe Suite, PowerPoint, Canva.      Basic video editing skills.      Amazon storefront, Google AdWords, Meta Business Suite. Shopify and website design. 
• Location: Orange County, California

Why Join Us?

Be part of a collaborative team passionate about building a bold and innovative brand. In this role, you’ll have the opportunity to make a significant impact, bring fresh ideas to life, and contribute to the growth of an exciting consumer brand.