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Specialist - Bilingual Social Media

Arlington Independent School District
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ROLE AND PURPOSE:

Looking for a results-oriented social media content creator (English and Spanish) who thrives in a fast-paced, innovative environment. Will contribute to the strategy to help oversee the activation of social media marketing efforts for feeds such as Facebook, X, LinkedIn, lnstagram and others that reach 160,000 users. The role will be responsible for supporting the overall social media strategy and content creation. The candidate will be able to apply best practices in social media content and engagement through a bilingual and bicultural lens across multiple platforms. Will support the creation of assets, including shooting photography and video content designed specifically for TikTok, YouTube Shorts, Stories and Reels.

QUALIFICATIONS:

Education/Certification:

  • Bachelor's degree in marketing, communications, advertising or related field
  • Fluent English and Spanish speaker and writer.

Experience:

  • Valid Minimum of three (2) years of experience in marketing or a related field

 

SPECIAL KNOWLEDGE/SKILLS:

  • Experience executing strategies across social media and digital marketing platforms
  • Proven success using social media platforms such as Facebook, X, lnstagram, LinkedIn, YouTube, TikTok and others
  • Experience using social media analytics tools
  • Experience with Adobe Premiere, Photoshop, CapCut and other tools
  • Experience using social monitoring tools such as Sprout Social, HootSuite, SalesForce or similar
  • Experience with Facebook Business and Ads Manager
  • Strong analytical skills and data-driven thinking
  • Excellent project management and people skills
  • Writing (AP Style preferred}, video and photography ability
  • Strong organizational and communications skills a must
  • Ability to work well under pressure and meet deadlines
  • Ability to prioritize while working on multiple projects
  • Ability to work collaboratively and independently
  • Ability to remain flexible
  • Attention to detail and accuracy
  • Proactive and resourceful with a "can-do" attitude

 

MAJOR RESPONSIBILITIES AND DUTIES:

I. SUPPORT ARLINGTON ISD'S SOCIAL MEDIA STRATEGY:

  • Works in collaboration with the social media marketing manager on the district's Facebook, X, lnstagram and LinkedIn pages.
  • Create and manage a new Facebook page in Spanish to build a stronger knowledge base of programs and services.
  • Craft engaging English and Spanish daily content (e.g. original text, images, video and HTML) that builds meaningful connections and encourages engagement.
  • Monitor social media accounts and respond to questions.
  • Maintain content calendars and schedules.
  • Optimize department and school pages within each platform to increase the visibility of the district's social content.
  • Work in collaboration with the social media marketing manager to create, optimize and analyze paid ads on the district's social media channels.
  • Assist with video and image capture and editing for content that supports the department's overall strategic vision on our social media platforms.
  • Establish or maintain workflows for social media projects.
  • Monitor social media channels for trends and opportunities to enhance the company's online presence.
  • Collaborate with the marketing team to align social media campaigns with overall marketing goals.
  • Conduct research on industry trends and audience preferences to optimize social media content

II. SUPPORT DISTRICT SPECIAL EVENTS:

  • Provide social media support for district special events including Teacher of the Year banquets, Retirement and Years of Service Awards, Wall of Fame, student awards banquets and others
  • Support campus and district events on social media such as First Day of School, Homecoming's, Veteran's Day, Graduations

III. INTERNAL/ADMINISTRATION:

  • Become a proficient user of Sprout Social to support the Social Media Marketing Manager and to serve as a back-up social media ambassador during crises.
  • Attend weekly Content Creation meetings.
  • Coordinate projects with Senior Graphic Designer.
  • Identify trends and insights and provide thought leadership to the Social Media Marketing Manager.
  • Support multiple departments with internal and external projects

IV. MISCELLANEOUS:

  • Personal Video content creation, supervision of interns, work beyond regular schedule and weekend work required.
  • Performs other duties as assigned by the Social Media Marketing Manager

V. MENTAL DEMANDS / PHYSICAL DEMANDS / ENVIRONMENTAL FACTORS:

  • Tools/Equipment Used: Standard office equipment, including computers and peripherals; standard instructional equipment.
  • Posture: Moderate standing; occasional kneeling, squatting, bending, and stooping
  • Motion: Moderate walking
  • Lifting: Regular light lifting and carrying (less than 15 pounds)
  • Environment: Work inside and outside (exposure to sun, heat, cold, and inclement weather); exposure to noise
  • Mental Demands: Work with frequent interruptions; maintain emotional control under stress, with frequent interruptions.