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Marketing Manager

Sprout Education
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Job Overview
Sprout Education (www.sprouteducation.com) is seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and drive brand growth. The ideal candidate will possess a strong understanding of various marketing strategies, including social media marketing, content marketing, and performance marketing. This role requires a creative thinker who can effectively manage product promotions, advertising sales, and market analysis to enhance our market presence.

Responsibilities

  • Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer engagement.
  • Oversee social media marketing campaigns across various platforms to enhance online presence and community engagement.
  • Manage product management processes, ensuring alignment with market trends and customer needs.
  • Collaborate with the sales team to create advertising sales strategies that maximize revenue opportunities.
  • Conduct market research and analysis to identify new opportunities for growth and improvement.
  • Create compelling content for various channels, including blogs, newsletters, and social media posts.
  • Monitor and analyze the performance of marketing campaigns using tools such as Google Analytics to measure effectiveness and ROI.
  • Prepare and manage the marketing budget, ensuring efficient allocation of resources for maximum impact.
  • Utilize WordPress for website management, ensuring content is up-to-date and optimized for search engines.

Skills

  • Proven experience in social media marketing, with a strong understanding of various platforms and best practices.
  • Strong product management skills with the ability to identify market needs and develop effective solutions.
  • Experience in advertising sales with a track record of driving revenue growth through strategic initiatives.
  • Proficient in content marketing techniques that engage target audiences effectively.
  • Solid budgeting skills with experience managing marketing budgets efficiently.
  • Expertise in performance marketing strategies that deliver measurable results.
  • Familiarity with Google Analytics for tracking campaign performance and making data-driven decisions.
  • Proficient in WordPress for website management and content updates.

Join our team as a Marketing Manager where you will have the opportunity to make a significant impact on our brand's success while working in a collaborative environment focused on innovation and growth.