Outreach Coordinator

POSITION TITLE: OUTREACH COORDINATOR 

SALARY RANGE: 58,000-62,000/ 

Full-Time Position-NON-EXEMPT 

*This is a temporary position scheduled to end on June 30, 2025, contingent upon an extension from the funder.

Neighborhood Self Help by Older Persons Projects (SHOPP) is a dynamic and innovative non-profit organization that supports older adults, caregivers, and individuals with disabilities. SHOPP offers 12 essential programs, including CCNP (Community Care Network Program), 4 Older Adult Centers (Casa Boricua, Leon, Soundview, and Guess), NORC (Naturally Occurring Retirement Communities), Pop Up Café, Case Management with Friendly Visiting, Elder Justice, Caregiver Support Program, and NY Connects. SHOPP’s mission is to enhance the strength and resilience of individuals, regardless of age or ability, through innovative programs and support services.

Purpose: The Neighborhood SHOPP Case Management Program supports homebound older adults in maintaining their independence and reducing social isolation. The Outreach Coordinator is vital in implementing targeted outreach strategies to address our community's needs. This position focuses on identifying, recruiting, and engaging homebound older adults who may lack access to essential case management services and support. In addition, the Outreach Coordinator will assist in identifying and recruiting volunteers for our Friendly Visiting Program by fostering relationships and creating meaningful engagement opportunities within the community. This role is integral in ensuring that homebound older adults receive the services they need while also building community connections that enhance the well-being of all involved.

Key Responsibilities:

· Community Outreach Activities and Relationship Building:

a) Organize weekly virtual outreach initiatives to generate client referrals, educate communities, and build connections with local organizations.

b) Recruit volunteers and identify community organizations to support and host SHOPP services.

c) Collaborate with the Friendly Visiting Coordinator or assigned volunteers.

d) Connect with local churches, hospitals, senior housing developments, and other community organizations to identify potential clients.

e) Implement the outreach plan to effectively promote the program’s services to the community, ensuring consistent and clear communication across various channels.

f) Develop and manage an active list of potential partners, ensuring ongoing communication and collaboration to strengthen SHOPP’s community presence.

g) Identify and generate leads for community partners who can host SHOPP services. Conduct face-to-face or virtual meetings to establish connections, especially considering pandemic-related challenges.

CASE MANAGEMENT PROGRAM

h) Promote SHOPP services by building relationships with local agencies, churches, institutions, and other community hubs. Explore opportunities for partnership and cross-promotion.

i) Collaborate with the SHOPP Outreach Team to attend community fairs and events, which may include after-hours and weekends.

j) Apply effective public relations strategies, including creating content for social media advertisements.

· Supervision and Collaboration:

a) Actively engage in a supervisory relationship with supervisor and peers.

b) Assist the Case Managers with triaging the intake process as needed.

c) Attend monthly supervision and team meetings.

d) Compliance and Adherence to SHOPP Personnel Policies, Funder Standards, and meeting deadlines.

e) As directed by the Program Director or Assistant Program Director, take on additional duties relating to targeted program needs/goals.

Qualifications:

Education: Bachelor’s Degree in Communications, Marketing, or a related field from an accredited institution.

Experience: Previous experience in a social service setting, particularly with older adults or community-based services, is preferred. Additional experience in communications, community relations, government relations, and public speaking is highly desirable.

· Skills & Competencies:

o Strong public speaking and communication skills

o Collaborative team player with community relations

o Ability to work with diverse populations

o Bilingual skills in Spanish are a plus

o Knowledge of Microsoft Office tools

o Ability to perform outreach duties, including attending events, carrying promotional materials, and walking up and down stairs

· Physical Requirements: The role may require attending events during weekends, navigating various weather conditions, and carrying promotional items. Must be able to travel and report to the office at least twice a week and attend in-person training, meetings, or events as required.

SHOPP is an equal-opportunity employer that fosters a diverse, inclusive, and respectful workplace.

Incentive Benefits: Commuter Benefits, 403B Retirement Plan, Paid Time Off (PTO), etc.

Funded by the Department for the Aging