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Senior Marketing Specialist

Inpro Corporation
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Are you a Marketing professional who want to join an award winning company? If so this role may be for you. 

The position exists to lead all Marketing initiatives for the Inpro WT (commercial window treatment) subsidiary. The ideal candidate will have a proven track record in leading, developing, and executing successful marketing strategies, managing campaigns, and driving business growth. We are looking for a positive leader with an entrepreneurial style who can help drive new ways of thinking to develop a business for Inpro - WT (commercial window treatments). This individual will possess a strong analytical acumen and a solid background in digital marketing with CRM integration. The Senior Marketing Specialist will play a crucial role in shaping the business and building a strong foundation for growth. This is a key position in the marketing team and will be initially reporting to the VP of Marketing.

Key Responsibilities

  • Leading all marketing initiatives for Inpro WT (commercial window treatments), a remote office located in Charlotte, NC.
  • Develop and Execute Marketing Strategies: Design, implement, and oversee marketing campaigns that align with the company's goals and objectives including building a Commercial Roller Shades “Dealer” program.
  • Market Research: Conduct thorough market research to identify trends, opportunities, and competitive landscape. Use insights to guide marketing strategies and initiatives.
  • Lead Generation + Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, email, and traditional media.
  • Content Creation: Develop compelling marketing materials, such as brochures, newsletters, social media posts, and website content.
  • Brand Management: Ensure consistent brand messaging and positioning across all marketing channels and materials.
  • Data Analysis: Analyze campaign performance data to measure success and ROI. Provide recommendations for optimization and improvement.
  • Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive marketing efforts.
  • Budget Management: Manage marketing budgets effectively, ensuring that resources are allocated efficiently, and expenses are kept within budget.
  • Reporting: Prepare and present regular reports on marketing performance, campaign results, and strategic recommendations to senior management.
  • Additional project work may be required to support other business initiatives beyond Inpro WT.

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in marketing, with a focus on strategy development and campaign management. Prior experience in Business-to-Business (B2B) and Consumer Product Goods (CPG) is a plus.
  • Experience in a dealer market/industry is advantageous.
  • Strong understanding of digital marketing, social media platforms, and analytics tools.
  • Excellent communication, interpersonal, and project management skills.
  • Creative thinker with the ability to develop innovative marketing solutions.
  • Proven track record of achieving marketing goals and driving business growth.
  • Ability to manage multiple projects, priorities and work effectively in a fast-paced, dynamic environment.
  • Proficiency in marketing software and tools, such as Google Analytics and Salesforce CRM systems.
  • Strong analytical skills and attention to detail.
  • Self-motivated and accountable.
  • Able to work with minimal direction.

Why Join Inpro Marketing?

  • Be part of a forward-thinking company that values innovation and creativity.
  • Collaborate with a talented and passionate team committed to excellence.
  • Enjoy opportunities for professional growth and career advancement.
  • Benefit from a supportive work environment that fosters personal development.
  • Receive a competitive salary and comprehensive benefits package.

If you are a seasoned marketing professional looking to take the next step in your career, we invite you to apply for the Senior Marketing Specialist position at Inpro Marketing. Join us in driving our brand's success and making a significant impact in the industry.