Marketing Coordinator

Summary: 

We’re seeking an ambitious and future-focused Marketing Coordinator to be our next employee-owner. You’ll play a vital role in developing and driving Leer's brand and marketing initiatives, supporting our mission of growth and expertise in the cold storage industry. This role combines project coordination with strategic execution, campaign management, event planning, communication, sales support, and customer engagement. 

Responsibilities Include:

This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary.

1. Strategic Marketing Execution

• Take ownership of the marketing budget, strategically allocating funds to maximize impact and drive measurable results.
• Collaborate with the Director of Brand Strategy and entire Commercial Team to implement a scalable marketing framework that builds Leer's brand authority in the cold storage industry.
• Assist in developing and executing an annual and 3-year projected marketing plan.
• Support and coordinate Leer's omnichannel strategy, ensuring messaging consistency across sales materials, social media, team communications, and events.

1. Campaign Coordination and Lead Generation

• Work closely with the team to identify opportunities and develop campaigns that drive engagement and brand awareness across targeted industries. 
• Utilize Leer’s future CRM for enhanced lead nurturing and targeted customer outreach, that supports long-term relationships and increased hit ratios.
• Determine best industry publications, industry newsletters, and social media groups for marketing outreach.

1. Trade Show and Event Coordination

• Plan and execute Leer's presence at trade shows and industry events, including logistics, booth layout and materials, and post-event follow-ups.
• Maximize Leer's visibility and lead generation efforts at events and measure related ROI.

1. Content and Sales Enablement Tools

• Collaborate with the Commercial Team on sales enablement tools for an effective and personalized sales process, supporting the alignment of messaging across departments.
• Develop and present pitch decks that highlight product features, benefits, and competitive analysis, ensuring internal teams have clear talk tracks and consistent marketing messaging.
• From literature to leerinc.com, create an omni-channel marketing experience, transforming our marketing materials from informational hubs into lead-generation platforms.
• Manage the creation and organization of marketing materials, ensuring that product knowledge, company improvements, and competitive insights are consistently communicated across all channels.

1. Cross-Functional Collaboration
   • Collaborate with the Sales and CSR Teams to support the implementation of a CRM, future development of an e-commerce store, and the launch of any future products. 

Qualifications:

1. Communication Skills: Excellent ability to listen and collaborate; ability to articulate product features, benefits, and competitor analysis. Ability to understand customer needs and create related marketing materials. Must have strong desire for world-class brand experiences. 
2. CRM Tools: Familiarity with CRM tools for managing lead nurturing and customer outreach.
3. Data-Driven Decision Making: Analytical ability to set, measure and analyze campaign metrics. Compare success to pre-determined KPIs.
4. Buyer’s Journey: Experience mapping the buyer journey to identify opportunities for Leer to enhance brand experience, create related content or sales enablement tool, and ultimately improve quote conversion rates.
5. Tradeshows: Experience with event planning and trade show coordination preferred.
6. Team Player: Openness to collaborate with sales, customer service, and external partners. 

Education and/or Experience:

• 4-year degree in Marketing or related field required. 
• 3 or more years working in Marketing or related field required.

Travel:

Ability to travel up to 10% of the time.