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Director of Advertising and Integrated Media (Re-Announcement)

College of Charleston: Human Resources

Director of Advertising and Integrated Media* (Re-Announcement)

Posting Details

POSTING INFORMATION

Internal Title

Director of Advertising and Integrated Media* (Re-Announcement)

Position Type

Classified

Faculty / Non-Faculty / Administration

Non-Faculty

Pay Band

Level

Department

Office of Marketing and Communications

Job Purpose

The Director of Advertising and Integrated Media is a strategic thinker who develops, executes, and oversees comprehensive long and short-term marketing, communication and advertising campaigns that support the recruiting, retention and student-satisfaction goals of the university. This individual acts on behalf of the Office of Marketing and Communications and the College of Charleston, and makes complex decisions in collaboration with university colleagues and external vendors that have substantial impact on the revenue stream of the university.

Minimum Requirements

Bachelor’s degree and a minimum of three years of progressively responsible and relevant professional experience in formulating digital marketing and advertising strategies, and executing campaigns through an array of channels such as email, digital displays, search, social media, retargeting. Must have significant digital content creation and copywriting experience in digital and print marketing media, as well as knowledge of all phases of the creative process. Must have demonstrated understanding of digital marketing and communication metrics, reporting and analysis. Candidates with an equivalent combination of experience and/or education are encouraged to apply.

Required Knowledge, Skills and Abilities

Knowledge of marketing techniques and strategies, and the ability to develop, manage and execute ideas, and modern marketing themes and strategies from concept to completion. Ability to apply market research and mixed media concepts to comprehensive and complex marketing, communications and advertising projects. Demonstrated ability to plan, write and edit marketing copy and manage multiple marketing and communication projects. Experience with multimedia marketing techniques. Ability to lead and work well with others in a team environment and under deadline pressure. Must have strong initiative and ability to work independently without close supervision. Proficiency in Mac software, including word processing and graphics software, electronic marketing techniques and experience with Adobe and Canva. Knowledge of and experience using new media to achieve marketing and communications goals. Ability to write clearly and concisely, and on deadline. Broad working knowledge of digital marketing, customer segmentation methodology, engagement analysis and metrics reporting, as well as a solid understanding of digital marketing and social media advertising analytics. Understanding of enrollment marketing in general, and higher education in particular, is preferred.

Additional Comments Regarding Position

*This position is eligible for part-time telecommuting.

The employee must have strong interpersonal and communication skills, the ability to conduct general market research, and apply and adapt modern marketing and communication techniques and strategies to achieve enrollment, retention and student satisfaction objectives. Must be able to make data-informed decisions and understand the connection between print and the web, and advertising and the web. Must be sensitive to the values and procedures of a public, state-supported academic institution.

Special Instructions to Applicants

Applicants must provide examples of ad copy, digital content and web content they have created to be considered for employment. Please utilize the required Writing Sample and Other Document attachments to upload these to your application.

Please complete the application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position.

**Salary is commensurate with education/experience which exceeds the minimum requirements.

Offers of employment are contingent upon a successful background check.

All applications must be submitted online https://jobs.cofc.edu.

Salary

**$55,986 - $66,488

Posting Date

11/04/2024

Closing Date

01/21/2025

Benefits

Insurance: Health/Dental/Vision
Life Insurance
Paid Leave: Sick/Annual/Parental
Retirement
Long Term Disability
Paid Holidays
Free CARTA Bus Service
Employee Tuition Assistance Program (ETAP)
Employee Assistance Program (EAP)
Full Benefits Package – Click Here

Open Until Filled

Posting Number

2024171

EEO Statement

The College of Charleston is an equal opportunity employer and does not discriminate against any individual or group on the basis of sex, gender (including gender identity and/or expression), pregnancy, race, religion, color, national origin, age, disability, military or veteran status, sexual orientation, genetic information, and other classifications protected by applicable federal, state, and local laws. For more information, please visit eop.cofc.edu.

Quicklink for Posting

https://jobs.cofc.edu/postings/16142

Job Duties

Activity

Develops, executes, and oversees complex and comprehensive short– and long–term strategic marketing and advertising campaigns that have a direct impact on College of Charleston recruiting strategies and revenue-generating efforts. Is responsible for managing a substantial advertising budget. Oversees the digital media agency that implements institutional advertising campaigns. Strategizes with campus departments on digital mini-campaigns developed to help them meet their recruiting and enrollment goals. Creates content and messaging for ads, including radio spots and other digital marketing materials, that support advertising efforts. Oversees the creative direction, implementation and performance of all advertising, and collaborates with senior leaders to make decisions about the most effective creative concepts used to recruit and retain students. Monitors the effectiveness of digital advertising campaigns to ensure maximum return on investment. Uses advertising data to develop presentations for senior leadership on advertising effectiveness and ROI.

Essential or Marginal

Essential

Percent of Time

Activity

Develops and manages partnerships with college search sites, including Niche, U.S. News & World Report, Appily, Naviance and The Princeton Review. Explores and assesses new partnership opportunities and coordinates with the procurement office to negotiates with vendors. This individual must use data to make decisions about whether to keep existing agreements in place, seek better terms for the College, evaluate new opportunities and negotiate the parameters of new agreements with existing and new partners. Keeps partnership sites and profile pages up to date and monitors site content for accuracy. Monitors and reports on metrics to optimize performance.

Serves as the University Marketing liaison with EAB, the student search and fulfillment services agency that contracts with the Division of Enrollment Planning. Manages the content and visuals EAB uses throughout their various digital and print campaigns to bring applicants into the enrollment funnel.

Serves as a member of the University Rankings and Ratings Working Group to maintain a roster of all College ratings and rankings and their importance, and helps devise strategies to positively influence them.

Essential or Marginal

Essential

Percent of Time

Activity

Supports the Executive Director of University Marketing by leading and coordinating the efforts of the marketing and admissions teams, including the production of complex marketing communication collateral from concept to completion. Consults with and ensures that colleagues keep up to date on latest marketing and industry trends, and continually researches industry advancements to ensure the College is leveraging the most effective tools and strategies to advertise the institution and meet enrollment and revenue goals.

Works closely with the Enrollment Planning division and ensures that the variety of admissions-related collateral – ranging from a counselor travel booklets and slide decks to multiple versions of the admit letter and the student acceptance package – is creative, audience appropriate and reflects the university brand.

Essential or Marginal

Essential

Percent of Time

Activity

Creates a quarterly report on all advertising campaigns and their performance and submits to the Executive Director of University Marketing and the Vice President of Marketing and Communications.

Essential or Marginal

Essential

Percent of Time