TikTok Specialist/Manager
Company Description
FFB Collaboration is a boutique marketing agency that authentically connects brands with youth culture. Our cultural pulse combines a group of cultural connectors—including artists, designers, and tech experts—with market research and commercial expertise. This blend enables us to forge meaningful audience connections through creative campaigns and collaboration while limiting marketing spend.
Job Description:
As a TikTok Specialist/Manager, you will be responsible for developing, implementing, and managing our TikTok strategy to increase brand awareness, engagement, and conversions. This role requires a creative and analytical thinker who is up-to-date with trends and has a deep understanding of TikTok's unique ecosystem.
Responsibilities:
- Develop and implement a comprehensive TikTok strategy that aligns with our overall marketing goals.
- Create and curate engaging content that resonates with our target audience, including videos, challenges, and collaborations.
- Analyze performance metrics to gauge content success and optimize strategies based on insights.
- Collaborate with influencers and other content creators to expand reach and enhance content quality.
- Stay updated with TikTok trends, algorithm changes, and best practices to ensure maximum visibility and engagement.
- Manage the scheduling, posting, and monitoring of all TikTok content.
- Engage with followers and respond to comments to foster a community around our brand.
- Report regularly on performance metrics, insights, and opportunities for improvement to the marketing team.
Qualifications / Skills
- Understanding of social media platforms, particularly TikTok
- TikTok Shop setup and management
- Affiliates, UGCs, and Influencer sourcing and management
- Excellent communication, writing, and editing skills
- Strong critical thinking, research, and analytical skills
- Experience with social media content creation and management tools.
- Basic graphic design skills and familiarity with Adobe Creative Suite
- Ability to work independently and remotely in a fast-paced, deadline-driven environment