Marketing Manager

Great marketing happens when people who have a problem or a need can connect with great organizations who can help them. When you are marketing at Idaho Youth Ranch, that concept takes on a whole new meaning: Young people and their families come to Idaho Youth Ranch seeking healing and hope from traumas that are keeping them from living up to their full potential. 

Our brand is more than colors and fonts on social media. It is about hope and resilience. 

The Marketing Manager at Idaho Youth Ranch plays an essential role in helping connect families and young people who are facing adversity, trauma, and loss with caring adults who will help them get the safety and support they need to heal. 

You will be putting your unique talents and skills to work to redefine the future for Idaho’s kids while being part of a supportive team environment.

How does Idaho Youth Ranch view their brand and communications? Idaho Youth Ranch is a diverse organization with unique marketing needs. From marketing 24 thrift stores, a car lot, and an ecommerce department to managing marketing campaigns for a statewide network of life-changing programs, our Marketing Manager must be able to see the big picture to help the public understand that when kids need help, we are here and anyone who cares about Idaho’s kids can help through donations, volunteerism, or shopping. 

We are looking for someone who understands how to use the elements of branding to tell a cohesive story to anyone who interacts with our organization. 

So, who are we? Since 1953, Idaho Youth Ranch has provided healing and hope for Idaho’s kids. We use proven therapies and programs to help kids who have experienced loss or adversity transform childhood trauma into hope. We offer a statewide network of services to kids 9–24 years old and their families, including outpatient therapies, residential care, adoption services, and career readiness. 

The Idaho Youth Ranch is one of the oldest non-profit agencies in the state of Idaho. Our mission:

We unite for Idaho’s youth by providing accessible programs and services that nurture hope, healing, and resilience.

Why unite with us?  Because we are better together! Our team members enjoy a workplace where Relationships are the foundation, where we are all Committed to the same mission, where Growth is always possible, where we are treated with and show Compassion, where trust guides us to Transparency, and above all, where Joy sustains us.

What do we offer? In addition to contributing to our awesome mission, working at IYR has many advantages! Affordable medical and dental care, other voluntary benefits offerings, a 401(k) match, paid time off, an employee discount on purchases at our thrift stores, and working in a caring and compassionate environment just to name a few.

How will you impact our mission?Every position at Idaho Youth Ranch contributes to the success of our mission. As the Marketing Manager, your work directly impacts our ability provide life-changing therapies to the youth we serve. You play a lead role in helping parents of Idaho’s most vulnerable youth learn Idaho Youth Ranch can provide the healing and hope they need. As a leader in our branding, website, and social media, you play a critical role in public understanding and support for Idaho Youth Ranch.

Your design skills and messaging skills play a key role in communication both within Idaho Youth Ranch and in in the broader community. Your work is often the public face of Idaho Youth Ranch and plays an important role in perceptions of Idaho Youth Ranch.

Must Haves:

• Bachelors degree in Marketing, Communications or related field
• 2+ years of digital communications experience
• Demonstrated success in developing and executing comprehensive marketing strategies that drive measurable results.
• Expertise in digital marketing, including social media, email marketing, and paid advertising.
• Excellent verbal, written and presentation skills
• Excellent interpersonal skills; demonstrated ability to work collaboratively and communicate effectively with diverse stakeholders

Our Marketing Manager:

• Collaborate with Human Resources to understand staffing needs and develop targeted recruiting campaigns.
• Create engaging social media content, and other marketing materials to attract staff.
• Analyze data to optimize recruiting strategies and ensure consistent, well-executed marketing initiatives to fill positions and manage turnover effectively.
• Develop and maintain relationships with key stakeholders, such as universities, professional organizations, and community partners, to expand the candidate pool.
• Collaborate with the Retail team to launch and promote the Shopify ecommerce store, expanding the reach of Idaho Youth Ranch's social enterprise operations.

As a 501(c)(3) Non-Profit, the Idaho Youth Ranch is a qualifying employer for the Public Service Loan Forgiveness (PLSF) program. The PLSF offers student loan forgiveness on qualifying loans under specific conditions. Speak with your loan provider for more information.

This position is located in Idaho and candidates must be within a reasonable distance to our location

The Idaho Youth Ranch is an equal opportunity employer. 

For more information regarding this position and our benefits, and to submit your application, visit our website www.youthranch.org/careers