P&A Business Analyst Intern
The P&A Business Analyst intern plays a key role in supporting critical business projects within the Mercury Parts and Accessories business team. The position will be responsible for market research on competition, assessing market gaps, creating dealer catalogs, developing product descriptions and content, and working with cross-functional teams to carry daily operations of the parts and oils categories. Effective communication with various departments, divisions, suppliers, and customers is also a key function of this position. This is a great opportunity to be introduced to the exciting world of marine engines, parts and oils. The role will be located at our Fond du Lac, WI location and operate in a flexible hybrid workplace environment.
Primary Duties and Responsibilities:
- Evaluate competitive market online and in brick and mortar stores for pricing, product, promotions, and placement.
- Conduct market assessment in new growth avenues and support business development
- Organize multiple catalogs into various formats for ease of use by different customer types
- Maintain cross-reference lists, pricing, and competitive market positioning
- Help with updating product images, improving product descriptions, and producing quality content that help boat owners as well as service centers to identify and purchase the correct Mercury and Quicksilver parts & accessories
- Communicate with cross-functional teams, customers and dealers as required
- Manage daily interaction between departments, divisions, suppliers, and customers as necessary
- Complete marketing charters and requirements to assist product category and marketing in executing business needs
Knowledge, Skill and Ability Requirements:
- Verbal and written skills for communicating effectively with all levels of the organization
- Interpersonal skills for dealing with others effectively
- Data analysis and management with effective presentation and communication skills
- Project management skill or experience will be a plus
- Ability to collect, analyze, and draw insights on market and consumer information
Education and Experience:
- Student working towards a Bachelor's degree in business, management, marketing, or CPG in retail
- Mechanical and business aptitude and familiarity with the marine and/or powersports businesses is preferred
- Cumulative GPA of 3.0 or greater
- Data management and market assessment experience preferred