Senior Marketing Analyst

Location: Agoura Hills, CA (Hybrid)
FLSA: Exempt, Full-Time
Candidate Preference: California, US

Who we are:

Imagine a place where innovative ideas and vibrant culture come together in a collaborative environment and where teamwork is appreciated and celebrated - that’s Rooftop Digital.

Rooftop is a data-driven MarTech company focused on new customer acquisition for consumer brands. We build best-in-class publishing products & services that automate lead generation and data monetization at scale. By utilizing our consumer profiling, data intelligence engine, and messaging platform, we market relevant products and services so consumers can make informed buying decisions. Our team culture is based on a collaborative approach to pushing boundaries and delivering results for our brand partners, while always keeping consumers’ best interests in mind.

What we’re looking for: 

Rooftop Digital is looking for a Senior Marketing Analyst with business instincts to measure the efficacy of email marketing campaigns and identify opportunities for growth. As a member of our Analytics Team, you’ll discover meaningful work that makes a positive impact on a global scale. 

Successful candidates for this role will have a passion for data, critical thinking skills, problem-solving mentality, curiosity, resourcefulness, and enthusiasm to synthesize data into powerful insights and visualization. The Senior Marketing Analyst reports to the Director of Marketing Analytics and collaborates with team members across all departments within Rooftop Digital – Data Analytics, Marketing Operations, Mailing Operations, and Content Teams.

This list of job duties and responsibilities is not meant to be an all-inclusive list; additional responsibilities may be added in the future.

• Leverage analytical, statistical, and programming skills to deliver insights and business tools to drive data-driven decision-making across the marketing organization
• Collaborate with key stakeholders to continually enhance analytical methods, data-driven business solutions, competitive research, and intelligence to meet ever-changing business requirements
• Meet with subject matter experts in different areas of the business, be able to quickly learn the concepts and language relevant to their line of business, and develop an understanding of how their data supports their business processes
• Develop Executive Dashboards for use across the Marketing Organization to review KPI trends 
• Own the development and implementation of processes to monitor email marketing program performances. These will include monthly or quarterly or yearly performance reviews.
• Collaborate with mailing team members to develop and communicate practical, revenue-generating strategies by analyzing predictive marketing performance
• Proactively find opportunities for process improvements
• Drive training and use of available analytical tools/reports to help marketing teams better manage and grow our business
• Additional responsibilities as requested by management

Minimum Requirements and Skills:

• Minimum of a Bachelor's degree preferred or professional work experience equivalence (6+ years)
• Minimum or 4+ years of experience in analytics focused on Marketing, Sales, Product or Customer analysis and applying advanced predictive algorithms
• Proficiency in business intelligence and visualization tools such as Looker, Power BI, Tableau, or similar tools
• Experience combining business insight with detailed data knowledge and statistical expertise to ensure an accurate interpretation of results
• Ability to communicate your findings clearly and effectively to a wide audience of relevant partners and are capable of building meaningful presentations and analyses that tell a story
• Results and proactive solution-driven, the ability to think critically to overcome potential business hurdles to complete tasks
• Proficient in Microsoft Excel, Google Sheets, and PowerPoint
• Customer-centric and keenly aware of market and industry trends
• Outstanding written and verbal communication skills are required
• Organized with strong project management skills demonstrating initiative and tenacity to begin a project and complete it
• Detailed oriented
• Strong analytical, critical thinking, and organizational skills

Learn more about us:

If you are extremely detailed and enjoy the complexities involved with tracking and keeping up with information from various sources, or if you see life as a puzzle and enjoy finding creative ways of piecing that puzzle together, this might be a great opportunity for you. Come join a team that has a Silicon Valley start-up vibe where we celebrate new ideas, hard work, and building new and lasting friendships.

We’re proud to offer a generous compensation in addition to other perks:

• Competitive Salary
• Paid Time Off
• Health Insurance options
• Retirement Plan option
• Fitness Wellness promotion
• Promote healthy Work/Life Balance 
• Foosball table training (California Corporate Office)
• Arcade Machine (California Corporate Office)

Our culture is team based on a collaborative approach to pushing boundaries and delivering results for our brand partners, while always keeping consumers’ best interests in mind. 

Our creative work community environment perks - please don’t apply if you hate:

• Coffee. Lots of Coffee!
• Water - too many water options!
• Company Swag 
• Celebratory catered lunches
• We celebrate your birthday too 
• Daily arcade and foosball competitions
• Guaranteed puppy sightings
• Quarterly team outings
• Weekly team Happy Hours
• Fully stocked snack pantry
• Monthly incentives and annual Bonuses**

Come join a team that has a Silicon Valley start-up vibe where we celebrate new ideas, hard work, and building new and lasting friendships. We offer free snacks and drinks and even have a company dog that will run to welcome you each time you enter the office. Come grow with us!

Diversity and Inclusion Statement: (Equal Opportunity Employer)

Rooftop Digital provides equal employment opportunities to all applicants for employment and employees and prohibits discrimination and harassment of any type in regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Our mission, vision, and values are committed to creating a comfortable, inclusive, varied workplace with a work environment welcoming team members of all backgrounds.