Social Media Campaign Manager

The Social Media Campaign Manager is responsible for driving success for our direct-to-consumer clients through strategic and innovative social media campaigns. This position demands a unique blend of creativity and data-driven decision-making, as you'll conceptualize, execute, and optimize campaigns across multiple social platforms to boost brand awareness, engagement, and sales for our diverse portfolio of entrepreneurial clients. You'll collaborate with cross-functional teams and use data analytics to continuously refine strategies.

Key Responsibilities:

• Develop comprehensive social media campaign strategies aligned with client objectives and target audiences
• Create and manage content calendars for multiple social media platforms, ensuring consistent and timely delivery of campaign materials
• Collaborate with creative teams to produce engaging visual and written content for campaigns
• Implement and manage paid social media advertising campaigns, including budget allocation and performance optimization
• Monitor campaign performance using analytics tools and prepare detailed reports on key metrics and ROI
• Stay up-to-date with social media trends, best practices, and platform updates to inform campaign strategies
• Coordinate with influencers and manage influencer marketing campaigns to expand brand reach
• Analyze competitor activities and industry trends to identify opportunities for campaign improvement
• Provide recommendations to clients and internal teams based on campaign insights and performance data
• Ensure brand consistency across all social media campaigns and client accounts

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field
• 3-5 years of experience in social media marketing or campaign management
• Proven track record of developing and executing successful social media campaigns
• Strong understanding of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Proficiency in social media management tools
• Experience with paid social media advertising
• Excellent analytical skills with the ability to interpret data and provide actionable insights
• Strong copywriting and content creation skills
• Familiarity with graphic design and video editing tools is a plus
• Outstanding project management and organizational skills
• Excellent communication and presentation skills

Skills and Competencies:

• Strategic thinking and campaign planning
• Content creation and curation
• Social media advertising and budget management
• Data analysis and reporting
• Influencer marketing management
• Trend spotting and industry research
• Client relationship management
• Adaptability and creativity in problem-solving