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Brand Activation Manager

Advantage Solutions
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NUTRL Brand Activation Manager (BAM) 

 

Employment Type: Full Time 

Location: Fort Myers, FL

 

Summary: 

Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the NUTRL brand in

Fort Myers, FL. As a pivotal member of our team, you will lead the charge in ensuring NUTRL remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly on-premise and off-premise sampling events in key accounts. Candidates must be highly motivated and results oriented. With Advantage, you’ll be a part of an established and fast-growing company driven by groundbreaking ideas and an innovative culture. 

 

Responsibilities: 

  • Develop and execute comprehensive activation strategies to achieve sales and brand objectives. 
  • Establish and maintain strong relationships with key accounts and the local wholesaler. 
  • Sell in brand programming to key accounts.  
  • Lead the planning and execution of brand activations, special events, sponsorships, and promotions. 
  • Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting. 
  • Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives. 
  • Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events. 
  • Responsible for activation recaps, metrics, and overall event success.  
  • Mange local budget & budget reporting/reconciliation.  
  • Perform pre-calls and checklists in preparation for sampling events. 
  • Monitor event execution while ensuring all key brand KPIs are achieved. 
  • Submit program deliverables accurately and on time each week. Deliverables include but are not limited to expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc.  
  • Knowledge of local nightlife/events and local alcohol beverage laws. 
  • Assists in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts 
  • Responsible for managing events in person   

 

Qualifications: 

  • Must be of legal drinking age (21+). 
  • 2 years of beverage company and/or distributor experience. 
  • Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license 
  • Must have access to reliable transportation. 
  • Access to a computer with Microsoft Office and home internet access. 
  • Must be proficient in Excel and PPT. 
  • Personal smartphone with the ability to communicate/report while in the field.  
  • Available to work 40+ hours per week, including nights and weekends. 
  • Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred. 
  • Must be able to lift 40lbs  
  • Excellent written and verbal communication skills. 
  • Professional demeanor and strong work ethic. 
  • Strong leadership and communication skills. 
  • Organizational skills to meet weekly deadlines. 
  • Live in the market for full duration of the program  

 

What We Offer: 

  • Competitive salary. 
  • Monthly auto & tech stipend. 
  • Opportunity for bonus and recognition. 
  • Training and Career Development with Advantage. 
  • Opportunity to represent innovative and fast-growing brands. 
  • Opportunity for professional development and career advancement within Anheuser-Busch. 

 

Job Will Remain Open Until Filled