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Marketing-Influencer Strategy Program

Bath & Body Works
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DESCRIPTION: Marketing-Influencer Strategy Program

 

We make the world a brighter, happier place through the power of fragrance. 

 

This idea is what we were founded on, and it’s at the heart of everything we do. We’re a team that cares about our customers and believes in giving them a reason to celebrate with fragrance every day. 

 

We are committed to creating a diverse, equitable and inclusive culture that is focused on delivering exceptional fragrances and experiences. 

 

We work hard to improve our communities and our planet in a way that will make us proud for years to come...because we believe the world is a better place when everyone has access to the things that make them happy. 

 

INTERNSHIP OVERVIEW:

 

Our internship program is a dynamic group of emerging, high potential rising university seniors who will have the opportunity to participate in a 10-week summer internship at the World’s Leading Fragrance Specialty Retailer. 

 

This internship will provide the opportunity for a comprehensive view of the various functional areas within specialty retail. You will have the opportunity to work along-side and learn from BBW associates who will provide training, development and engagement of your function and our Brand. 

 

Our internship program is a key driver of our early career talent pool through realistic job previews and meaningful projects and assignments. Inclusion means that your ideas and insights will be meaningful and valued in influencing our business. We are looking for interns to learn and support our business strategies through curiosity, a passion for retail and a can-do attitude.  BBW interns will have the following development opportunities: 

 

  • Mentorship and career development
  • Professional development workshops
  • Functional and brand learning
  • Networking, social and philanthropy opportunities with fellow interns and business associates to develop relationships with each other and key leaders within BBW

 

 

 

PROGRAM AREA:

 

Influencer Strategy Team

Our Influencer Strategy team leads the paid influencer, creator and talent partnerships for Bath & Body Works, responsible for executing creative social campaigns that drive awareness, engagement and results for maximum impact to the business priorities. Critical to the function of the Influencer Strategy Team, is the Compliance and Operations Intern, who will partner with the team’s leader and key internal stakeholders to support the execution and management of paid campaigns, while ensuring compliance from an FTC (Federal Trade Commission) and legal standpoint. This internship will offer the opportunity to learn the in’s and out’s of running paid influencer campaigns, from ideation, sourcing and vetting talent, content concepting and creation, to compliance and reporting. 

 

 

Support orchestration and compliance functions within the Influencer team:

  • Learn about the influencer management process and ecosystem (partners, tools, software) 
  • Supports orchestration of omni campaign integration; key partner to Creative Services + Integrated Marketing to manage omni content distribution and usage management; supports vendor set up and payment. 
  • Mitigates risk to the business by acting as POC for legal, supporting Influencer contract specs and requirements, and tracks / monitors all Influencer content for strict and ongoing compliance to FTC guidelines. 
  • Collaborate with cross-functional teams, including Social, Integrated Marketing, Legal, Regulatory, Creative + Creative Services  
  • Maintain compliance tracking and reporting documents 
  • Ongoing maintenance of Influencer Content Cal 
  • Optimize SOP for Influencer operations and compliance process during tenure

 

 

Total Rewards Package for Summer Interns 

  • Competitive hourly wages 
  • Furnished housing or living stipend 
  • Personal days & Summer Fridays 
  • 40% Merchandise Discount 
  • Hybrid working (function dependent)
  • Successful interns could be considered for a full-time job upon completion. 

 

 

QUALIFICATIONS:

  • Interest in working in beauty, social/influencer, consumer goods, fashion or retail industries 
  • University current juniors pursuing their bachelor’s degree and in good academic standing
  • Must be able to work 40 hours per week during summer 2025
    • May 27th-August 1st (required dates) No extended PTO
  • Computer fluency with programs such as Outlook, Word, PowerPoint, Excel
  • Innate curiosity and desire to learn, strong analytical and logical thinking skills
  • Strong organization skills with the ability to multitask against key business priorities in a fast-paced environment
  • Attention to detail with strong written and verbal communication skills 
  • Ability to think critically, curiously, strategically and innovatively, and change course if necessary, to achieve desired results

 

PREFERRED QUALIFICATIONS:

  • Previous internship, customer service or leadership experience
  • Ability to manage through conflict and problem-solve
  • Strong communication and presentation skills; can concisely present complex information/recommendations in terms meaningful to various audiences
  • Able to work in a fast-paced environment

 

WHO WE ARE:

 

Bath & Body Works is a global leader in personal care and home fragrance, including the #1 selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,770 company-operated Bath & Body Works locations in the U.S. and Canada and more than 360 international franchised locations to an online storefront at bathandbodyworks.com.