Marketing Specialist

Are you ready to bring your marketing skills to a team that values creativity, growth, and innovation? Join The Norfolk Companies as a Marketing Specialist and play a pivotal role in shaping the future of our company, while building your career in a supportive and collaborative environment. 

About Us
The Norfolk Companies is a family-owned leader in the New England home improvement industry, operating for over 90 years with brands like Norfolk Kitchen & Bath, Norfolk Hardware & Home Center, Norfolk Multi-Family, and Rosario Cabinets. We are proud to deliver quality products, exceptional service, and lasting value to our customers. Our culture is rooted in respect, teamwork, and a commitment to excellence—qualities that make Norfolk an ideal place to thrive and grow your career.

Position Overview
As a Marketing Specialist, you will be responsible for creating and implementing strategies that drive growth, enhance brand awareness, and support sales initiatives. You will work closely with the marketing manager, as well as the sales team, to help generate leads and build engagement at every stage of the sales funnel. This role is ideal for a self-starter who not only has a passion for marketing but also understands how it drives sales performance.

 

Responsibilities

• Designing promotional graphics, flyers, signs, and other marketing materials for The Norfolk Companies.
• Develop and execute content strategies for various social media platforms, including Facebook, Google, Instagram, LinkedIn, and Pinterest.
• Design and launch email campaigns via HubSpot and Constant Contact to build customer relationships and nurture leads.
• Regularly update website content, including photo galleries, blogs, and information pages to ensure a fresh and relevant web presence.
• Schedule and organize photoshoots, coordinating with photographers and homeowners to capture completed projects.
• Utilize HubSpot Marketing Hub to create landing pages, campaigns, and various other marketing assets.
• Handle ordering, inventory, and distribution of marketing materials from our Nashua warehouse to other locations.
• Support lead generation efforts at annual home show events in New Hampshire and Massachusetts.
• Work closely with the sales team to drive leads through the sales funnel.
• Gather data on digital marketing campaigns and report on their success to guide future marketing strategies.
• Support other marketing tasks as needed.

Requirements

• 2-5 years of experience in a marketing role
• Proficiency with Canva and/or Adobe Creative Suite for graphic design
• Ability to work in an in-office or hybrid role, with at least 3 office days per week, and occasional travel to other locations.
• Strong experience with social media content creation and strategy.
• Exceptional organizational skills and attention to detail.
• Strong written and verbal communication skills.
• Ability to multitask and handle various projects.
• Willingness to learn and develop new skills.
• Experience with Microsoft Office 365 (Word, Excel, PowerPoint, Teams, etc.)
• Experience with HubSpot or a similar CRM platform is a plus.

We would love to see your creativity in action! Please include samples of some previous work along with your application.

 

Why Join Us?
Norfolk offers a competitive salary, comprehensive benefits, and numerous training and growth opportunities within our company. If you are a motivated marketing professional looking to take your career to the next level, we encourage you to apply.

Take this opportunity to join The Norfolk Companies, and be a part of our family, as we continue our journey of 90+ years in the home improvement industry.