Social Media & Digital Marketing Intern

Position Title: Social Media & Digital Marketing Intern

Organization: McAuley Ministries

Location: Hybrid

Reports To: Director of Development and Communications

Hours: Part-time, 10-15 hours per week

Duration: Spring Semester 2024, with the possibility of extension

Position Overview

McAuley Ministries is seeking a motivated and creative Social Media & Digital Marketing Intern to support our digital outreach and brand awareness efforts. This internship offers hands-on experience in content creation, social media management, and digital strategy within a non-profit setting within the human services sector.

Key Responsibilities

Website Maintenance

      •  Update and maintain the McAuley Ministries WordPress based website, ensuring content is engaging, current and accurately reflects our work and events.

      •  Support website improvements by suggesting updates to increase usability, accessibility, and search engine optimization (SEO).

Social Media Management

      • Assist with the planning, creation, and scheduling of content across multiple social media platforms including Facebook, Instagram, LinkedIn, and TikTok.

      •  Engage with online communities, responding to comments and messages to increase McAuley Ministries’ visibility and engagement.

      •  Launch and maintain a presence on LinkedIn and other appropriate platforms, tailoring content for each platform’s audience and trends.

Content Creation:

      •  Develop written content, graphics and video aligned with McAuley Ministries’ mission, values, and branding.

      •  Utilize storytelling to highlight program initiatives, volunteer opportunities, and community impact.

• Collaborate with program administrators to identify and share success stories, upcoming events, and other relevant content. 
• Assist in developing a content calendar to coordinate posts across platforms and optimize for high engagement

Digital Strategy & Analytics

      •  Track social media metrics and provide monthly reports, analyzing data to identify successful strategies and areas for improvement.

      •  Research and recommend innovative ways to grow McAuley Ministries’ online presence and increase community awareness.

• Analyze social media and Google analytics to increase online engagement and website views.

Qualifications

• Current college student pursuing a degree in Communications, Marketing, Digital Media or a related field.
• Strong background/proficiency in WordPress.
• Proficiency in managing social media platforms (Instagram, Facebook, LinkedIn) for a business and understanding of digital marketing trends.
• Experience with graphic design tools (Canva preferred) and video editing is preferred.
• Strong written and verbal communication skills.
• Creative, self-motivated, and detail-oriented with the ability to manage time effectively.

What You’ll Gain

• Hands-on experience in social media and digital marketing strategy within the non-profit sector.
• The opportunity to build a portfolio of work that demonstrates your ability to support and enhance an organization’s online presence.
• Mentorship and professional development opportunities, including networking with industry professionals.

This is an unpaid internship position with a small travel stipend. However, McAuley Ministries is committed to providing a rich learning experience and will work with you to meet academic credit requirements if needed.

To Apply:

Please submit your resume, a brief cover letter, and examples of any relevant work or social media projects