Marketing Manager at V3 Sports
Who We Are
V3 Sports is a nonprofit located in vibrant North Minneapolis, focused on elevating our community through wellness, fitness, and education! Thanks to our amazing partners, donors, and incredible community members, we have been making waves in Minneapolis, serving over a thousand families since 2007.
Why You’ll Love Working Here
Our mission at V3 Sports is to elevate our community, and one of our passions is educating our community on how to swim. Every year, an unnecessary number of deaths occur due to drowning. V3 Sports is continuing to develop aquatic programs that help people of all ages learn how to stay afloat in the water.
We provide aquatics and fitness offerings, on-site childcare and a new home for the Boys and Girls Club. Our goal is to begin the Phase Two expansion (adding a 50-meter pool, basketball courts, a track, and more) at the end of 2024 and complete it in 2027.
Wages and Benefits
$60,000 - $65,000 annual salary; Generous paid time off (PTO), plus 12 paid holidays and one floating holiday; competitive health, dental, and vision insurance. There is employer paid basic life insurance with the option for additional coverage paid by the employee. The employer pays for Accidental Death and Dismemberment (AD&D) and short- and long-term disability insurance. V3 Sports sponsors a retirement plan with a 4% employer match and immediate vesting.
A Typical Day in the Life…
A typical day as V3 Sports’s Marketing Manager provides an opportunity to partner with the V3 Sports team and the Marketing and Operations Department to create, implement, and oversee marketing and communications programs that achieve V3 Sports’ mission, and will include the following:
- Supporting the development of the vision for growth of the organization as a whole, including members, program users, and donors.
- Contributing to annual planning.
- Understanding the target audiences that V3 Sports serves and contributing to their development.
- Gathering and developing insights from various inputs (e.g., research, industry reporting, market trends, competitive insights, etc.), summarizing findings from multiple sources cohesively to inform marketing and experience elements.
- Supporting the development of the brand, positioning, and value proposition for V3 Sports.
- Directing the execution of marketing and messaging efforts and campaigns by translating the value proposition into messaging.
- Developing and executing a channel plan with media channels including broad reach (e.g., billboards, radio, print), digital (social media, search, email, blog), public relations, events/sponsorships, digital/physical experience, and website.
- Supporting the execution of go-to-market/campaign plans, execution, and production for members/users, prospects, and donors.
- Procuring and working with external partners and cross-functional partners in support of outlined goals and developing briefs to guide the work.
- Partnering with external resources to develop a social media content calendar, overseeing content development and performance analysis.
- Developing design work for V3 Sports focused on collateral and physical experience elements (e.g., brochures, signage, presentations).
- Overseeing external resources for design creation and execution and developing briefs to guide the work.
- Creating marketing performance reporting, identifying how marketing efforts are performing by channel.
- Contributing to the development of processes that improve efficiency and outcomes.
- Providing input for technology and tool needs to improve marketing outcomes.
- Managing elements of the marketing budget, verifying, and reconciling expenditures of budgeted funds.
Who You Are
- You have an associate’s, bachelor’s, or master’s degree in a relevant field, such as marketing or communication, or you demonstrate equivalent knowledge gained through alternative courses of study and life experience.
- You possess a minimum of three to five years of work experience in marketing, communication, or a relatable field.
- You have an interest in the human services nonprofit sector, with experience working in a nonprofit setting preferred.
- You have knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting.
- You are proficient with marketing-related software programs.
- You have a history of planning successful product launches and events.
- You possess effective communication skills and an adaptable communication style for interacting with team members, upper management, and clients.
- You have strong time management and organization skills for planning and executing both large and small marketing projects and initiatives.
- You demonstrate leadership skills to motivate team members and manage conflicts.
- You have analytical and problem-solving skills for generating ideas to increase demand for products and services.
- You have knowledge and experience working with diverse groups of people from lower socioeconomic conditions.
- You are competent in MS Office, including Word, Access, Publisher, Outlook, Excel, and PowerPoint.
- You possess strong organizational and communication skills with the ability to manage multiple priorities.
- You are able and willing to maintain current CPR, AED, and BBP certifications. (For new hires, training will be provided during onboarding.)
- You have a valid driver’s license, access to reliable transportation, and the ability to meet V3 Sports’ driving record requirements. Please note that if the license was not issued in the state of Minnesota, you have 60 days after becoming a Minnesota resident in which to apply for your Minnesota driver's license or permit.
Diversity and open expression are fundamental to the work of V3 Sports. We are passionate about building and sustaining an inclusive and equitable working environment where everyone can belong. Every member of our team enriches our work by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design, and deliver solutions. We welcome everyone to apply, especially those individuals who are underrepresented in our sector: individuals who identify as BIPOC, Indigenous or people of culture, LGBTQI+ and gender fluid or gender nonconforming, individuals with disabilities (both seen and unseen), veterans, people of any age or family status. We value the contributions of a diverse workforce, and we welcome and encourage applications from all underrepresented groups. We encourage you to apply even if you feel like you don't fit 100% of the technical requirements.
Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to age, race, color, religion, disability, marital status, national origin, sex, gender identity, sexual orientation, familial status, genetic information or a protected veteran’s status.
Our organization has a partnership with Metropolitan Alliance of Connected Communities (MACC) to provide administrative services including management of the hiring process. If you apply for this position, you may see references to MACC in some online materials.
V3 Sports participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. See E-Verify’s official poster at https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf. See E-Verify’s Right to Work poster at https://www.e-verify.gov/sites/default/files/everify/posters/IER_RightToWorkPoster%20Eng_Es.pdf.
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