Marketing Supervisor

Position Summary:

The Marketing Supervisor will direct and manage the day-to-day marketing and public relations efforts and related functions of Citizens Alliance Bank. This position is responsible for assisting the SVP/Sr IT Manager in developing and implementing a strategic marketing plan and program development surrounding advertising. The Marketing Supervisor will direct and manage public relations, merchandising, sales tools, sponsorship relationships, and product development and pricing.

The Marketing Supervisor With provide the SVP/Sr IT Manager and Market Managers with strategic guidance and direction in support of maintaining the Bank's customer centric-focus and service culture consistent with the organization's mission and strategic direction. This position will prepare, present, and interpret key sales and marketing data, statistics, and related results to the SVP/Sr IT Manager. The Marketing Supervisor will counsel and advise the SVP/Sr IT Manager on important sales, marketing, and public relation matters.

The level of this position is based on years of service, education and/or equivalent experience, knowledge level and skill set.

Essential Functions: 

To perform this job successfully, an individual must be able to perform each Essential Function and Skill satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

1.      Oversee and maintain the Bank's marketing and public relations calendar and related recordkeeping systems; ensure that the Bank remains strategically focused on customers and service quality, including new product and service development.

2.      Lead efforts in development, implementation, and administration over the Bank's marketing, public relations, and charitable giving budgets under the direction of the President and Market Managers.

3.      Plan and coordinate the Employee Appreciation Party, Customer Appreciation Days, Prairie Fest Days, and other bank wide community and sponsorship efforts.

4.      Work directly with the SVP/Sr IT Manager to develop and implement effective sales initiatives, promotional campaigns, new product research and development, coordination and administration of periodic customer survey gathering and compilation, and the interpretation of any results.

5.      Work directly with the SVP/Sr IT Manager and Operations Personnel to administer the Bank's weekly CD pricing survey and rate change decisions and related internal and external communication.

6.      Oversee and maintain the Bank's Intranet and Website development and administration, including periodic updates and content changes under the direction of the SVP/Sr IT Manager and SVP/Senior Human Resource Manager.

7.      Lead efforts in the development, implementation, and administration over the Bank's customer service standards under the direction of the Bank's President and Senior Management Team.

8.      Review, monitor, and ensure compliance with internal service standards by Bank personnel through the involvement of Senior Management Team.

9.      Oversee and maintain the Bank's Social Media program development and administration, including staying abreast of new and evolving social media sites and trends under the direction of the President, SVP/Senior Human Resource Manager, and SVP/Sr IT Manager.

10.  Interact with Senior Management, Managers, Supervisors, and Employees on a day-to-day basis regarding sales and marketing related matters with a high degree of problem solving, ranging in various degrees of complexity and sensitivity.

11.  Oversee the development and maintain the content of the Bank's Product and Service Manuals, including related policies and procedures under the direction of the SVP/Sr IT Manager.

12.  Stay current on all marketing industry trends, relevant customer trends, related laws and regulations, changes pertaining to product features and functionality, and related brochure disclosures.

13.  Identify and implement the necessary sales and marketing, product training and education, and employee recognition and awards models and tools to promote growth and customer service quality.

14.  Assists the President and Chief Finance Officer in the development of Bank's annual budget process, specifically those matters pertaining to sales and marketing, public relations, and donations.

15.  Provide detailed sales and marketing reports as requested by the President, Market Managers, and Senior Management.

16.  Assists in the analysis of bank performance to pinpoint opportunities for increased efficiency and improved profitability through sales and marketing, new technologies, and emerging product and service delivery channels.

17.  Assist in the development and implementation of the Bank's strategic plans and policies related to sales and marketing, public relations, and new product and service matters of any nature.

18.  Answer customer and employee questions pertaining to marketing events or functions or direct them to the appropriate staff.

19.  Assist other Bank personnel with overflow work and special projects as assigned.

20.  Assign the workload of the Marketing Supervisor’s direct reports, ensuring they are properly trained to perform their duties, evaluate their performance, and recommend any disciplinary action if necessary.

21.  Assist the human resources department in staffing the Marketing department, which includes interviewing, hiring, promoting, and terminating.

22.  Ensure proper coverage and staffing for all direct reports which includes reviewing and approving time off requests and timesheets.

23.  This position requires a valid Driver’s License.

24.  All employees are expected to exemplify and follow our core values.

25.  Regular attendance and punctuality when reporting to work.

26.  Travel for trade and industry schools and seminars as needed.

27.  This position may require installation of a Multi-Factor Authentication (MFA) app on an employee’s personal mobile device. THE MFA apps are used to authenticate a user’s identity to the system for security purposes.

28.  Adhere to and comply with all applicable, federal, and state laws, regulations, and guidance, including those related to BSA/AML, as well as adhere to the Bank’s policies and procedures.

29.  Perform other duties as assigned and requested.

Core Values

Humility - We are “blue-collar bankers”. We are relatable, down-to-earth people who greet our smallest customer the same way we greet our largest.

Respectful, Genuine Care for Others - We care about each other, we care about our customers, and we care about our communities.

Finds A Way - This simply put, is nothing more than attitude. It’s a can-do spirit, a desire to help, to contribute, to go above and beyond, and to make a difference.

Effort - We expect a lot of ourselves and hold ourselves to a high standard. We are not entitled, and we need to earn it from our customers and each other every day.

Owning-It - Owning-It or Accountability is a big word that can encompass a great many things. For Citizens Alliance Bank, it’s about ownership. When an employee says they will do something, they follow through and get it done.

Education and Experience:

Required - High School diploma or GED, etc.

Required - Bachelor’s degree or equivalent experience in marketing and/or public relations; preferably in business, business administration or related field of study from a four-year public or private accredited institution of higher learning.

Required - A minimum of One (1) to Two (2) years of progressive banking experience in leading and supporting a marketing function, including related experience in Bank operations and legal and regulatory compliance.

Preferred - Proficiency in Microsoft Office Suite, familiarity with loan documentation and boarding software.

The employer has the right to revise this position description at any time. The position description is not a contract for employment.