Senior Marketing Manager

Company Description

California Design Den is a leading direct-to-consumer (D2C) brand of natural and sustainable cotton bedding in the U.S. Based in San Ramon, CA, we’re committed not just to premium bedding but to enhancing sleep quality while supporting well-being and environmental sustainability. With a belief in the transformative power of a good night’s sleep, we craft products that uphold the highest standards of quality, comfort, and sustainability.

Job Description

Senior Marketing Manager

California Design Den is an award-winning, fast-growing D2C brand in the natural bedding space, with recognition from Good Housekeeping, Architectural Digest, and other top publications. Our mission is to become the most loved natural bedding brand in the U.S. – and we’re looking for a seasoned Senior Marketing Manager to help lead the way.

This role is a key strategic position, working directly with the founder and core team to define and implement marketing strategies that build brand awareness, drive customer acquisition, and foster brand loyalty across our own D2C website and major marketplace channels.

What You’ll Do:

• Lead Brand and Performance Marketing: Shape and execute an integrated marketing strategy that combines branding and performance marketing across digital, social, email, and influencer channels.

• Develop and Manage Demand Generation Campaigns: Drive D2C growth and customer acquisition through paid advertising, paid social, and SEM, ensuring strategies are data-driven and ROI-focused.

• Customer Retention & Loyalty Programs: Design and optimize retention initiatives to increase repeat purchases, enhance customer lifetime value, and build brand loyalty.

• Cross-Functional Collaboration: Manage relationships with external agencies for performance marketing (including paid digital) and work closely with internal teams to ensure brand consistency and alignment across channels.

• Data-Driven Insights: Analyze campaign and customer data to inform strategic decisions, continuously optimizing marketing tactics to maximize performance and meet growth targets.

What You Bring:

• 5-7 years of marketing experience, with 3+ years in direct-to-consumer brands, preferably in a leadership or managerial capacity.

• Strong experience in performance marketing: Deep knowledge of demand generation and digital campaigns with hands-on experience or close work with paid media and paid social.

• Proven expertise in branding and campaign strategy: Demonstrated success in brand-building and executing cohesive brand messaging across multiple channels.

• Analytical mindset with a track record of using data to drive decision-making and optimize campaign performance.

• Entrepreneurial spirit and a collaborative approach, with the confidence to own initiatives from start to finish.

• Leadership skills to work closely with the founder and cross-functional teams, driving both strategy and execution.

If you’re ready to elevate a growing brand and have the D2C and performance marketing expertise to make an impact, we’d love to hear from you!