Digital Marketing Coordinator

Position: Digital Marketing Coordinator
Location: Northern Virginia / DC Area
Company: PSIwebware

About Us:
PSIwebware is a fast-growing tech company that provides innovative SaaS solutions to streamline business processes. We’re seeking a passionate Digital Marketing Coordinator to join our team and help us elevate our brand and drive customer engagement. If you’re eager to develop your skills in digital marketing and make a meaningful impact in the tech space, this is the perfect opportunity for you.

Job Description:
As a Digital Marketing Coordinator, you will support the planning and execution of digital marketing campaigns to promote our SaaS products and drive customer acquisition. Working closely with our marketing and sales teams, you will assist in managing online marketing strategies, including social media, email marketing, SEO, and PPC advertising. This role is ideal for a creative, detail-oriented individual who is excited to dive into the world of digital marketing and contribute to the growth of our brand.

Key Responsibilities:

• Assist in creating and implementing digital marketing campaigns across various channels, including social media, email, SEO, and paid search.
• Help manage and grow PSIwebware’s social media presence by developing and scheduling content that engages our audience.
• Collaborate with the marketing team to create content for email marketing, blog posts, and product pages.
• Support SEO and SEM efforts, including keyword research, on-page optimization, and performance tracking.
• Analyze digital marketing metrics, such as website traffic, campaign performance, and conversion rates, to identify areas for improvement.
• Assist in managing online advertising campaigns (Google Ads, LinkedIn, etc.) to drive traffic and generate leads.
• Stay up-to-date on industry trends, tools, and best practices to ensure our strategies remain effective.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Strong interest in digital marketing with a passion for technology and SaaS products.
• Excellent written and verbal communication skills.
• Familiarity with social media platforms, email marketing tools, and basic SEO principles.
• Proficiency in Microsoft Office and an understanding of Google Analytics or other analytics tools.
• Highly organized, detail-oriented, and eager to learn and grow in a dynamic environment.

Benefits:

• Hands-on experience with digital marketing in a fast-paced SaaS environment.
• Mentorship from experienced professionals and opportunities for career development.
• A collaborative team culture where your contributions make a real impact.
• Competitive compensation and potential for long-term growth within the company.