Marketing Co-op

Looking for an exciting opportunity to join a fast growing company? Then Tire Discounters is the right place for you!

Since our founder, Chip Wood, opened the doors to the first Tire Discounters over 40 years ago, we have been raising the bar in the tire and automotive business.  Family-owned and operated to this day, we've separated ourselves by treating customers and their cars with care and respect while focusing on transparency in pricing and providing the highest level of service.

Now nearly 2000 strong, our team members are the best in the business, so we also continue raising the bar as an employer of choice!  We separate ourselves by providing a variety of career paths, industry-leading training and development programs, clear advancement tracks, comprehensive benefit plans, and a focus on life balance!

GENERAL DESCRIPTION: The Marketing Intern position is designed to enhance a student’s working knowledge of Marketing activities and related operations. The Marketing Intern will be a key member of the Marketing team, helping develop the communication plans and the execution of how everything comes to life across the full scope of marketing touch points.

ESSENTIAL FUNCTIONS:    

• Project Ownership:  Lead the thinking and provide a recommendation on the strategy, plan development and execution across the marketing touch points.  Specific projects TBD based on the business timing/needs.  Example projects include:  Tire Discounters credit card plans, in store creative, social media planning, referral program recommendations, new media opportunities and planning, partnership strategy, promotion development and analysis, event planning, etc.
• Digital Audits:  Review and report on Tire Discounters presence across different digital platforms, e.g., Yelp, Bing, Tire Discounters website, etc.  Lead the recommendations on what Tire Discounters should or should not do as a result of the audit.  Work with marketing owner to update platforms.
• Competitive Analysis: Lead the weekly competitive analysis that summarizes all the competitive programs and potential threats for Tire Discounters.  Lead the recommendations on what Tire Discounters should or should not do as a result of the competitive activity.
• Ideas:  Every person at TD is responsible for ideas, in marketing, even more so.  The marketing intern should continuously be sharing new and different ideas that TD could consider.
• Miscellaneous:  The marketing team depends on the members of the team to work together and help out where needed.  Different projects will pop up throughout the internship and the marketing intern will need to able to flow to the work.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Proficient with Microsoft Office programs with an emphasis in Excel
• Exceptional communication skills, verbal and written
• Professional attitude, motivation, integrity and the ability to handle confidential information
• Willingness to support company philosophies and concepts

EDUCATION AND WORK EXPERIENCE:

• Current enrollment in an accredited college or university. Major: Marketing, Business,  or related field of study

PHYSICAL DEMANDS:

• This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones, photocopier and filing cabinets.
• While performing the duties of this job, the employee is regularly required to talk and/or hear.
• The employee frequently is required to stand, walk, use hands and fingers, handle and/or feel; lift/carry up to 25 pounds, and reach with hands and arms.
• May require traveling to store locations.