Marketing Coordinator
Position: Marketing Coordinator- Residential Office Location: Southeast Region Office
Reports To: Branch Sales Manager *Travel Between Local Offices Required
Summary:
The Marketing Coordinator works closely with the Sales Manager to focus on certain agent and branch functions in order to provide necessary support to the agents and branch to create a more effective and efficient branch operation.
Note there will be an Marketing Coordinator dedicated to one branch only, or to multiple branches
Essential Job Function:
For Agents:
- Post Cards:
- Mail Open House post cards for all agents hosting an open house
- Mail Just Listed, Just Sold & New Neighbor post cards for agents who earn “extra” ones
- Assist in brainstorming ideas for other marketing post cards (design & messaging)
- Help agents set up their profile and websites via Web Admin
- Set up new profiles and web pages
- Help agents update & upgrade their profiles and web pages
- Help the agents market themselves
- Post listings and awards/recognition on their social media sites
- Teach them how to use social media to help market themselves and their clients
- Help design Facebook advertising and “boosts” to special posts
- Assist the agents with mailings and marketing collateral
- Help with mail merges
- Help create flyers and brochures
- Help brainstorm new ideas for their new business
- Schedule, promote and support agents individually and in group settings on the Howard Hanna Mar/Tech tools with a goal of increasing adoption and efficiency
Additional Responsibilities As Needed:
- Onboarding new and experienced agents
- Process paperwork for agent departures and transfers
- Maintain all office purchasing/supplies
- Maintain all branch workrooms, supplies and equipment, including building maintenance supplies, directional signs, office supplies, warehouse stock items, copier/printer toner
- Manage branch floor duty/opportunity schedules
- Assist sales managers with recruiting packages
- Provide assistance to agents with copiers, computers, and phones – assisting IT department as needed
- Troubleshoot agent ordering
- Submit appropriate Help Desk Tickets to receive tech support/troubleshooting for office equipment
- Assist sales manager with office social media posts including Facebook and Instagram
- New agent training including business systems/technology, paperwork procedures
- Sales meetings agendas
- Process outgoing mail and distribute incoming mail
- Other various administrative agent training and or support to sales managers with RVP approval
Transaction Support As Needed:
- Process earnest money and commission check deposits
- Co-ordinate and process files in conjunction with the office administrative team
Qualifications:
- Associates degree or 3-5 years branch operations preferred
- Proven ability to work well with a varied group of individuals while maintaining a positive and professional manner with all levels of management, agents and staff in person and in writing
- Ability to communicate in a clear, concise and professional manner with all levels of management, agents and staff both in person and in writing
- Proficiency in Microsoft 365
- Proficiency in managing social media platforms including Facebook and Instagram
- Ability to train one on one or in small group settings
- High organizational skills in managing multiple projects simultaneously
- Ability to adjust direction when situation warrants
- Work independently without regular direct supervision
- Ability to multi-task and organize such that tasks are completed in an efficient and timely manner