Marketing Coordinator

Marketing Coordinator need for Family Entertainment Center!

SUMMARY

The Marketing Coordinator is an essential member of the sales department and is responsible for overseeing the marketing process.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manages all paid advertising agreements (understanding agreements, audience, deadlines and opportunities)
• Manages all OTA/3rd party ticketing partnerships (reconciles/ensures receipt of payment from partners like grayline, Groupon, GYG, AGS, etc.)
• Manages all internal marketing promotions (weekly promos)
• Creates/implements calendar for e-newsletters & email blasts, social media campaigns for national ‘holidays.
• Manages all marketing mailing campaigns (formatting and cleanup of contact lists to ensure successful delivery and engagement)
• Manages overall online presence/digital footprint (monitors online listings to ensure information is up to date and correct)
• Implementing tracking systems to measure campaign effectiveness.
• Monitor Google, Yelp, TripAdvisor, business pages.
• Ensure customer data and profiles are accurate in system. Logs all correspondence between guests and sales team to ensure all communication is forwarded to the proper channels.
• Manages attendee questions via phone and email. Correspond with customers in a timely fashion.
• Attending update meetings.
• Provides administrative support to the Sales department including follow up calls/emails/tasks, communicating to team any changes to event orders or updated signed contracts.
• Must understand attractions, promotions, and pricing.
• Write and edit communications, from letters to reports and instructional documents.
• Handle requests for information and data
• Prepare written responses to routine inquiries.

EDUCATION / EXPERIENCE

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong Microsoft Office skills and brochure applications.
• Adobe Applications (InDesign, Photoshop, Bridge, etc.)
• Possess excellent organizational skills and attention to detail.

QUALIFICATIONS

• Bachelor’s degree in marketing, Business, Hospitality, or a related field.
• Proven experience in hospitality and/or attractions sales and marketing
• Strong knowledge of the hospitality industry, market trends, and customer behavior.
• Excellent communication and interpersonal skills to build relationships with customers and partners.
• Proficiency in digital marketing, including SEO, social media, email marketing, and online advertising.
• Budget management and financial acumen.
• Analytical and data-driven decision-making skills.
• Creative thinking and ability to develop innovative marketing strategies.
• Leadership and team management abilities.
• Flexibility to work weekends and holidays, as attractions often have extended operating hours.

REQUIREMENTS

• Physical demands
  • While performing the duties of this job, the team member is frequently required to sit, stand, walk, talk, and hear.
• Must be available to work days, nights and/or weekends as required.
• Troubleshooting skills to be able to follow a problem to the source and solve the issue.
• Communication
  • Excellent communication skills both verbal and written.
  • Must read, write, and speak the English language fluently.