Communications and Community Engagement Coordinator

Description

The City of Roanoke is seeking a dynamic and proactive Communications and Community Engagement Coordinator to join our local government communication team. This role will be responsible for managing internal communications, overseeing website content, running social media channels, organizing employee engagement events, and providing backup support to other communication team members as needed. The ideal candidate will have a bachelor's degree in Communications, Public Relations, Marketing or related field; excellent written and verbal communication skills, a keen eye for detail, and a passion for engaging with diverse audiences within the organization.  Possession of a valid driver's permit issued by the Commonwealth of Virginia. Bilingual, Spanish/English speakers encouraged to apply.
 

The City of Roanoke is an Equal Employment Opportunity/AA/M/F/Disability Employer.

To elevate the performance of the organization, we are committed to respecting, celebrating, and embracing the collective mixture of differences and similarities between our employees as a rich tapestry. Our behaviors will demonstrate open communication, and we will seek opportunities to learn, recognizing and rewarding actions that promote acceptance while suspending judgment. By doing this, we will foster an inclusive, open work environment that delivers excellent service and creates a more vibrant and inviting community.

This is an exempt position.

Examples of Duties

Manage internal communications, overseeing website content, running social media channels, organizing employee engagement events, and providing backup support to other communication team members as needed. The ideal candidate will have excellent written and verbal communication skills, a keen eye for detail, and a passion for engaging with diverse audiences within the organization.

Internal Communications

• Develop and implement strategies to effectively communicate internal news, updates, and initiatives to employees across all departments.
• Draft and distribute internal newsletters, memos, and announcements to ensure timely and relevant information dissemination.
• Collaborate with department heads to gather information and insights for internal communication materials.

Website Management

• Maintain and update the local government's website with accurate and engaging content, including news articles, event listings, and resource materials.
• Monitor website analytics and user feedback to identify areas for improvement and optimization.
• Ensure website content adheres to accessibility standards and best practices.

Social Media Management

• Manage and monitor social media platforms to enhance the organization's online presence and engagement with the community.
• Create and curate engaging content for social media posts, including visuals, videos, and infographics.
• Respond to comments, messages, and inquiries on social media platforms in a timely and professional manner.

Internal Engagement Events

• Plan, coordinate, and execute internal engagement events such as town hall meetings, team-building activities, and recognition ceremonies.
• Work closely with various departments to ensure seamless execution of events and maximize employee participation and satisfaction.

Backup Support

• Provide backup support to other communication team members during peak periods, vacations, or special projects.
• Assist with media relations, public relations campaigns, and crisis communication efforts as needed.

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
 EDUCATION and/or EXPERIENCE

• Bachelor's degree in communications, public relations, marketing, or related field.
• Strong writing, editing, and proofreading skills with attention to accuracy are a must.
• Excellent organizational and project management abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Prefer previous experience in internal communications, website management, and/or social media.
• Experience in communications content production applications is a plus (graphic/visual design, social media planning, web platforms, etc.)
• Knowledge of local government operations and policies is a plus.