E-Commerce/ Web& Digital Specialist
Title: E-Commerce/Web & Digital Specialist
Classification : Non- Exempt
Reports to : E- Commerce Manager
Effective Date : 03/25/2024.
JOB DESCRIPTION
Summary/Objective
The E-commerce / Web & Digital Specialist will be responsible for executing ecommerce activities required to meet/exceed the company’s financial and corporate goals & sales, branding, and customer engagement objectives. Working closely with the Ecommerce Manager and Marketing Team, you will utilize web analytics and data to interpret and uncover insights that define opportunities in traffic generation, page conversions, sales funnel improvements, user experience improvements, site performance optimization and lead generation. You will execute and optimize ecommerce marketing campaigns across ecommerce websites, email, display advertising, and PPC through collaboration with the Marketing and Sales Teams, as well as through your own independent and proactive development. Great advancement opportunities as the ecommerce sites and needs grow and evolve.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Assist in developing and executing e-commerce marketing efforts, communications, content management, and online lead generation strategies utilizing website performance insights and best practices.
- Continuously optimize online sales and profits by uncovering insights on merchandising, email segmentation, UX, traffic, site performance, and conversion rate opportunities, and implementing action plans that address each opportunity.
- Writing and developing compelling marketing copy/content for email messages, websites, landing pages and industry blogs, including “Call To Action” (CTA) that will help drive online sales and activity and engage prospects and customers.
- Optimize website pages for organic search and conversions by using SEO-optimized copy, link-building strategies, content marketing, insights from Google Search Console, and A/B Split Testing
- Collaboration with Ecommerce Manager and Team to enhance UX across all sites using insights from analytics programs.
- Utilize web analytics to communicate KPIs, report on effectiveness of ecommerce activities and campaigns, and communicate opportunities and trends.
- Assist in optimizing online advertising (PPC, Google Shopping, etc.) within budget to achieve traffic and conversion goals.
- Stay abreast of latest trends and best practices, evaluate emerging technologies, and recommend site enhancements to drive sales and profits.
- Collaborate with the Marketing Team and other corporate teams including IT, Operations, Sales and Purchasing, to maximize sales, profits, and traffic of ecommerce websites.
- Collaborate with Web Platform Company to help execute ecommerce strategies on-time, on-point, and on-budget, according to corporate goals.
- Stay informed/analyze and report latest trends and competitive ecommerce animal health industry websites to continue to improve and grow our ecommerce websites successes.
- Additional responsibilities as needed and deemed appropriate.
Required Education and Experience
- 4+ Years of experience and proven success working in an Ecommerce/Web/Marketing Dept performing ecommerce responsibilities for an ecommerce physical product-based business that sells products online direct to the consumer (D2C). B2B experience also very beneficial
- Digital/E-Commerce, Digital Marketing, E-Mail Marketing, Web Analytics and Lead Generation experience, skills and understanding required.
- Degree in Ecommerce, Web, Marketing, Business, IT, Animal Health Sciences or Communications; or Ecommerce/Internet Technical Degree/Certificate, desired
- Proficiency in Google Analytics, Google Ad Words, Google Search Console, Keyword Planning Tools, Keyword Planning Software, Competitive Research Platforms
- Animal Health Degree/Education/Background, and/or experience living/working on a Dairy, Beef, Swine, Sheep or Goat Farm; Horse Ranch; and/or Agriculture Farming/Industry knowledge a definite plus – please advise if this is you!
- Must be revenue-driven, data-driven, and results-driven; and meet deadlines.
- Strong web copywriting/content creation skills to write sales-generating and effective emails, subject lines, and marketing content for ecommerce needs.
- Outstanding written and verbal communication skills
- Ability to excel as a “hands-on” doer working independently, but also in working collaboratively with others.
- Microsoft Excel user capable of producing and creating various reports and analyses.
- Project Management and Time Management Skills to juggle multiple jobs at one time, keeping on schedule and budget.
- Must possess deep understanding of online product selling and how to optimize the process to achieve/exceed corporate sales and profit goals.
- Must be organized, dependable, efficient, accurate, detail-oriented, a good problem solver and adaptable to needs.
- Must be able to work on-site on specified days as needed/deemed appropriate to meet goals.
- Experience/background in Direct Mail Catalog and Online Marketing in the Animal Health Product Industry a plus – please let us know if this is you!
Competencies
- Excellent leadership.
- High attention to detail.
- Communication Proficiency.
- High Ethical Conduct.
- Problem Solving/Analysis Skills.
- Effective Decision Making.
Supervisory Responsibility
This position has no Supervisory responsibilities.
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and fax machines.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands; and reach with hands and arms.
This is a largely sedentary role; however, some movement amongst the office building may be required.
Position Type/Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday.
Travel
Travel if any is primarily local during the business day.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
RJ Matthews Company is a drug-free/nicotine-free/smoke-free employer. Employment is contingent upon a negative pre-employment drug/nicotine screen and clean background check. Employees are subject to participate in monthly random drug-testing.
RJ Matthews Company is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), sexual orientation, parental status, national origin, age, disability (physical or mental), family medical history or genetic information, political affiliation, military service, or other non-merit-based factors.