Associate Brand Manager
Associate Brand Manager – Kibbles ‘n Bits & Gravy Train
The Associate Brand Manager will lead Kibbles 'n Bits (KnB) & Gravy Train strategy and execution while assisting with key initiatives.
Brand Strategy & Execution
- Synthesize insights and data from a wide variety of sources (qualitative & quantitative) to develop clear and actionable recommendations that will further brand strategies and support business planning processes
- Work closely with cross-functional team members to build and drive overall strategy and ensure execution excellence
- Identify and validate business risks and opportunities and drive action to address
Project Champion
- Own brand-led dog food innovation through gate process and commercialization
- Work closely with Project Management and cross functional partners to deliver executions that link to brand strategy and meet financial targets
- Develop and track key metrics to understand innovation performance and recommend potential optimizations
Marketing Budget
- Manage KnB's & Gravy Train brand marketing budget over fiscal year, including reporting, reconciliation, and funding transfers
- Lead budget planning, working with cross-functional partners to fund key brand priorities and initiatives
Education
- Four-year college degree is required; a Marketing related degree is preferred
- MBA is a plus (but not required, especially if experience is strong)
Experience
- At least 2 years of CPG Marketing experience is required
- Experience tracking & reporting business vs. plan and driving projects requiring cross functional coordination & leadership
- Proven ability to turn data into insights and action is required. IRI/Nielsen literacy is a strong plus
Other
- Entrepreneurial spirit with a growth mindset and passion for delivering business results
- Strong analytical and communication skills, both written and verbal
- Ability to take data and information from a variety of sources and turn them into a concise, action-oriented story (“Storytelling”)
- Excellent interpersonal skills and collaborative mindset
- Ability to navigate a matrixed organization and dynamic environment, working with people at all levels internally & externally
Work Location
- In-office (Lakeville, MN) with a hybrid work schedule
#LI-hybrid