Senior Marketing Manager - Partnerships
First Book has a mandatory Covid-19 vaccination policy (medical and religious exemptions permitted). Proof of fully vaccinated status is required before an interview.
About the position: (This is not a 100% remote position/ MANDATORY IN OFFICE: Tuesday & Wednesday)
First Book’s Marketing and Communications team is looking for a marketing expert with strong strategic marketing and organizational skills to join our team as a Senior Marketing Manager, Partnerships. Our future team member will be an independent, communicative, and multi-skilled critical thinker who will help the MarComm team create strategies, marketing elements and communications for external partnership initiatives. Specifically, we need someone to, working with First Book partner managers, determine creative and effective marketing strategies for corporate and nonprofit partnerships and have the skills to implement those strategies. This role will manage marketing elements of our corporate and nonprofit partner campaigns, working with other MarComm team members to coordinate, create, deliver, and track campaign deliverables such as digital assets, website landing pages, toolkits, flyers, banners, and other campaign deliverables as defined by the partnership. Additionally, the Senior Marketing Manager will have the skills and expertise to define creative new ways to engage relevant audiences in initiatives.
The role will also be responsible for monitoring and reporting campaign success, and coordinating among both our corporate and nonprofit teams to ensure all are aligned on campaign needs.
The candidate will be someone with a demonstrated ability to meet organizational and campaign goals, managing the process from strategy/conception through execution. This individual must be an experienced marketer who is skilled at design, content creation, messaging strategy, and able to communicate effectively with stakeholders.
Essential Duties and Responsibilities:
To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The responsibilities listed below are representative of the knowledge, skill and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Manage marketing campaigns supporting corporate and nonprofit partners.
- Serve as the lead for marketing elements of identified partnerships. Assist the partnership teams to create effective marketing concepts and strategies that closely align with organizational and team goals.
- Provide critical thinking and strategy for development of campaign elements to support partnerships.
- Develop and manage digital assets for campaigns including simple video assets, website landing pages, etc.
- Develop, produce, and manage on-site collateral and branding for in-person events.
- Work with MarComm team for execution of traditional and social media campaign deliverables.
- Consulting with partnership teams, look for additional channels to raise partnership visibility.
- Track and manage campaign deliverables, ensuring on-time delivery, and report on success of campaigns.
- When possible, explore strategic opportunities in social media, content/digital marketing to further support partnerships + campaigns.
2. As part of the Marketing/Communications team, support First Book’s overall marketing strategy -- a cross-platform, measurable and effective communications effort.
- Using your strategic marketing skills, work with the MarComm team as well as partners across the organization, to manage and develop (or support development of) printed and digital collateral, including presentations, sell-sheets, one-pagers, and reports.
- Apply expert organizational skills to establish and reorder priorities as needed to accommodate the dynamic nature of our work, both generally and given First Book’s rapid growth
- Account for budgets for project elements.
- Be available for execution support and oversight outside of designated business hours, should the need arise, and proactively check for communication.
- Assist, as needed, on supervision of outside graphics and use of First Book branding for partner programs.
3. Build personal marketing knowledge and expertise:
- Stay curious about trends and developments in marketing, innovative campaigns, and nonprofit marketing, watching other similar organizations for examples.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required:
- Extensive knowledge of digital marketing, current trends, with additional experience in campaign/partnership/vendor management
- Expertise in campaign tracking and strategic marketing plans
- Expert organizational skills, including ability to multi-task and work under tight deadlines.
- Strong design experience with knowledge of branding
- Strong content creation skills with knowledge of audience analysis, social media, and web content; SEO knowledge preferred.
- Experience with WordPress
- Excellent written and verbal communications skills; proficient editor and proofreader with the ability to synthesize information and create concise content appropriate for the channel.
- Cause marketing experience is a plus.
- Team player with an excellent sense of humor and understanding of how to build rapport with teammates and clients.
Education and/or Experience:
- 7+ years of experience in marketing, project management, and corporate communications
- B.A./B.S. in marketing, business, or a related field
- Experience in external vendor and client management.
- Technical skills required: Canva, Wordpress. Pardot and Photoshop/InDesign a plus.
- Experience with data analysis, Google Analytics, and HTML a plus.
All full-time employees are eligible for the following benefits:
• Hybrid work environment - can work from home and office
• Dental & medical insurance
• Life and Accidental Death and Dismemberment coverage
• Vacation leave
• Sick leave
• Twelve Annual Holidays
• 401K and employer matching pension contribution
• Transportation benefits
See what First Book has been up to!:
https://www.facebook.com/FirstBook
https://www.youtube.com/user/firstbook
https://www.instagram.com/firstbookorg/
https://www.linkedin.com/company/first-book/