Lead, Credit Card & Gift Card Marketing

Position Summary: 

This position will partner with sales, marketing, shipboard operations, IT and external partners to build and enhance the co-branded credit card and gift card products focused on guest engagement and revenue enhancement. This individual is responsible for all of the business aspects for marketing the cards across all pre-cruise, digital and onboard channels. This position is focused on tracking performance and revenue benefits associated with the credit card as well as continuously looking at ways to enhance the guest relationship. This position will review new opportunities on an ongoing basis and have well defined criteria to assess opportunities in an objective manner.

Essential Duties and Responsibilities:

 

Credit Card Program Responsibilities:

• Manage the overall partnership relationship with multiple partners which includes but is not limited to contract negotiation, marketing plans, opportunity assessments, marketing implementation, and budget, as well as revenue, acquisition, and redemption reporting/tracking.
• Actively participate in the creation and execution of the partnership marketing plans which will include acquisition, growth, and customer engagement.
• Provide business direction to support development of business processes, business rules, systems and operations and data flows with IT.
• Create and communicate business performance metrics to gauge the health and quality of the partnership especially focused on guest engagement, growth, and revenue.
• Partner with legal teams where needed to establish and review any new or existing contracts.
• Identify and present recommendations on marketing collateral and contact strategy across all touch points.
• Engage and participate in cross-functional teams assigned to larger customer marketing exercises or promotions to build out additional synergies with new or existing partners.
• Engage with loyalty team on opportunities to strengthen partnerships with loyalty tie-ins and cross marketing opportunities.
  
   

Gift Card Program Responsibilities:

 

• Optimize current Gift Certificate product to leverage key holidays and celebrations in existing online channels and identify optimization opportunities
• Lead Gift Card marketing strategies designed to maximize card acquisition, engagement, and spend
• Manage day-to-day relationship with gift card issuer
• Oversee operations, trainings, testing, system integrations, analysis and product development needs for gift card program
• Work collaboratively with cross-functional teams to forecast, manage and analyze program performance metrics and to report on activities and KPIs
• Streamline operational processes to maximize revenue, including automation of reporting and ongoing analyses for sales, redemption, and breakage of Gift Cards for reporting to Executive Leadership
• Collaborate with third party vendors and agency partners on creative and content development for program
• Lead international market expansion execution

Financial Responsibilities:  

• Co-manage a budget of $2.5M (RCI + BOA Marketing Funds + Visa Partnership Funds) to meet/exceed aggressive revenue goals
• Support the growth of the $36M annual credit card revenue stream

Qualifications, Knowledge & Skills:

 

• Bachelor’s degree in Business, Master’s preferred
• 3-5 years of marketing experience, credit card experience required
• Strong relationship management and partnership skills
• Excellent communication skills – from peers to C-Suite
• Roll up your sleeves, go-getter mindset
• Passion for the Royal Caribbean brand – you love to cruise
• Strong attention to detail and organizational skills
• Collaborative, enthusiastic team player
• Willing to travel up to 10% of time onboard cruise ships
• Proficiency in with MS Work, Project, Excel, and PowerPoint