Product Marketing Manager
We have an opportunity at our Corporate Office in Green Bay for a Product Marketing Manager. In this role, you will be the product champion overseeing specific categories including new and existing product lines. Your responsibilities will consist of creating product strategies, leading new product development projects, executing maintenance of existing product lines, and assisting in other critical activities to support the overall business.
Specific job responsibilities include:
- Identify market needs through competitive analysis, field sales input, client meetings, and category analysis relative to gaps.
- Collaborate with Design and Development and Manufacturing facilities to translate market needs into benefit/feature sets.
- Create and execute market strategy plans for new products and line extensions as it relates to pricing, product positioning, messaging, content and sales support materials.
- Train the field sales force on new and existing products.
- Support new product information needs and supply competitive information as needed.
- Identify new growth, line rationalization and manage care-taker products including identifying products to be deleted.
- Perform value analysis and value engineering for current products.
The ideal candidate will possess a Bachelor’s degree in Business, Marketing, or related field and 2+ years’ experience in a product management role.
KI takes pride in being 100% employee owned. Our Employee Share Ownership Program (ESOP) is very valued within the organization and can have amazing long-term value! Other benefits include:
- Paid vacation, sick & holidays
- Medical, dental & vision insurance
- Short- & long-term disability
- Life insurance
- 401(k) match
- Onsite fitness center
- Onsite cafe
- Tuition reimbursement
Apply today!
KI is an Equal Opportunity Employer.