Content Marketer
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https://www.careyaya.org/opportunities
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About the Role
We are looking for a creative and strategic Content Marketer to join our health-tech caregiving startup. In this role, you will be responsible for creating, developing, and managing content that resonates with our audience, drives engagement, and bolsters our brand's presence in the caregiving and health-tech industry.
Key Responsibilities
- Content Strategy: Develop and execute a comprehensive content strategy that aligns with the company's goals and targets specific audience segments in the health-tech caregiving sector.
- Content Creation: Write, edit, and produce various forms of content, including blog posts, articles, newsletters, videos, social media posts, and marketing materials.
- SEO Optimization: Optimize content for search engines to increase visibility and drive organic traffic to our website.
- Brand Storytelling: Craft compelling stories that communicate our mission, values, and the benefits of our products and services.
- Analytics Monitoring: Use analytics tools to track content performance and adjust strategies based on data insights.
- Collaboration: Work closely with the marketing, sales, and product teams to ensure a cohesive and consistent brand message.
Qualifications
- Bachelor’s degree
- Proven experience (or drive to learn) in content creation and marketing.
- Excellent writing, editing, and proofreading skills with a strong attention to detail.
- Ability to create engaging content that resonates with a diverse audience.
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
We Offer
- A pivotal role in a growing health-tech startup.
- The opportunity to create impactful content that supports caregivers and care recipients.
- Competitive salary and benefits.
- Opportunities for professional growth.