Sales Support Specialist

This role supports revenue-generating activities at El Paso Inc. by managing legal and other advertising, and ensuring client campaigns move from booking to completion and conclude with reporting.

This includes coordinating execution, resolving missing elements such as ad assets or messaging, and ensuring campaigns are delivered accurately and on time.

Legal advertising is a core responsibility within this role, along with broader support of sales and marketing operations.

Key responsibilities include, but are not limited to:

Legal/Public Notice/Classified Advertising (Core Responsibility)

• Manage legal advertising workflow end-to-end using the Column platform
• Assist clients with submissions, account access and troubleshooting
• Ensure accurate scheduling and placement in print and digital products
• Coordinate affidavits and proof of publication
• Support billing, payments and collections
• Provide responsive, professional client communication

Sales Support – developing area but activities can include:
• Assist with execution of booked digital advertising
• Identify and resolve gaps needed to launch digital campaigns (assets, messaging, targeting, timelines)
• Assist with setup of digital campaigns – load creatives, confirm targeting and scheduling
• Monitor inventory and campaign delivery to prevent overbooking and ensure fulfillment of sold impressions
• Flag inventory constraints or delivery risks and recommend adjustments when needed
• Monitor campaigns to ensure accurate delivery and troubleshoot issues
• Compile campaign performance reports and recaps
• Assist with inbound requests (classifieds, obituaries, etc.)

Other Support areas
• Provide front desk and phone coverage as needed
• Assist team with platforms (BLOX, GAM, apps, contests)
• Support company promotions, contests and events

Skills and Qualifications
• Strong organizational skills and attention to detail, with the ability to manage multiple projects, deadlines and clients simultaneously
• Ability to take ownership of tasks and move projects from start to completion with minimal supervision
• Strong problem-solving skills and ability to identify and resolve gaps such as missing assets, unclear messaging or setup issues
• Clear and professional communication skills, both written and verbal
• Strong customer service mindset and ability to work directly with clients
• Comfortable working with data, systems and software platforms, including Excel and cloud-based tools
• Demonstrated understanding of digital marketing and online advertising fundamentals
• Ability to manage priorities, adapt to changing needs and work under deadlines
• Team-oriented with a proactive and dependable approach
• Basic copywriting and messaging skills to support simple campaign needs
• Experience with social media or digital content creation is a plus
• Bachelor’s degree in business, marketing, communications or related field preferred
• Valid driver’s license