Marketing Coordinator

Job Title: Marketing Coordinator 

Reports To: Sr. Marketing Manger 

FLSA Status: Non-Exempt 

Experience: 0-2 Years 

Bachelor Degree: required

Work location: 100% on-site role with no relocation offered.

Job Summary: The Marketing Coordinator supports the execution and day-to-day operations of marketing initiatives across LEM and Roots & Harvest brands. This entry level position takes ownership of specific tasks, channels and execution for both brands while supporting digital marketing strategy and initiatives.

Essential Duties & Responsibilities: General Marketing Support: 

• Executes day-to-day ecommerce tasks for daily operations

 • Ownership of digital product details and process, as well as web updates as needed

 • Spearheads compliance tasks for both brands (Opt-Outs, Accessibility, Privacy, etc.)

 • Assists in execution of event planning and support of actual events

Performance Marketing: 

• Full ownership of the SMS channel including implementation of new journeys, text optimizations, automation and personalization along with content planning for the channel 

• Manages paid social for Roots and Harvest brand and assists agency with LEM

 • Supports both the Digital Web & eCommerce Specialist with email marketing and web operations

 • Researches new trends and platforms along with potential standup of new programmatic systems

 • Monitor performance metrics across platforms along with optimization of Google Analytics

Organic Social Media: 

• Ideate and create organic branded static image and video content for multiple channels across two different brands on social platforms that is relevant, unique and engaging

 • Assists Marketing Generalist with influencer and affiliate programs and future commerce projects and executes the social implementation as needed. 

• Full ownership and clean-up of administrative tasks of social platforms 

• Create and manage the scheduling of a monthly content calendar, ensuring alignment with category related events and internal processes like harvest seasons and product promotions 

• Manage social channel engagement and foster dialogue to create interactive relationships with our audience

 • Monitor industry, consumer, and social media trends to develop timely, relevant social campaigns and content

 • Provide strategic recommendations to partners on content creation, platform best practices, and posting cadence based on audience insights, seasonal trends and campaign objectives