Business and Marketing Manager

Empowered Wellness Studio

Business and Marketing Manager

Key Responsibilities: o Website: Update website content to highlight key events. Update content as needed to keep it fresh and current. Keep look current and fresh as needed; manage SEO with the guidance of Wellness Living. Contact Wellness Living as needed to technical support for any website/software needs.o Wellness Living (Our software & Web designer provider) physically does all updates, Empowered Director would communicate updates neededo Promotional Marketing: Schedule and create a weekly email newsletter (Constant Contact) highlighting upcoming events, classes, etc. Generate new ideas for content, headlines, and ideas to promote events and happenings. Create flyers and other marketing materials as needed (or work with designer as needed and lead the design process with content creation and idea generation). o Manage media tv within the studio and assets for ito Event Marketing: Coordinate with instructors to plan and schedule workshops, and create plans for event promotional content. Identify opportunities for collaboration with other local businesses. This also includes apparel, pop up events, and longer term planned events.o Social Media: Support social media content schedules with content needed. Analyze social media results.o Swag/Apparel: Manage materials for marketing, come up with ideas for swag and promotion, manage and research costs.o Reporting and Surveys: Run monthly reports as requested and needed – memberships, revenue, sales, on events and programs. Create surveys for various programs as needed to assess effectiveness and then tally results to report them.o Business Management: Work with accountants to review and approve invoices. Review receipts for approval. Support appointment process as needed. Help with payroll reports as needed. Support and potential management of different Empowered business processes. Siegfried Account: schedule appointments if needed; process and close out appointments if needed; check invoices; manage account.o Set up large bookings: like events, trips, trainings, workshopso Set up and send out emergency messages about closures, outages, etco Create, manage and send out emails and texts from Wellness Living and Constant Contacto Obtain quotes from vendors and manage vendorso Business Admin: Ensure company compliance with state initiatives, provide administrative and organizational support wherever needed, including onboarding new employees, sending invoices, and running reports to identify client growth and retention rates. o Payroll: check that appointments and classes are closed out and processedo Manage receipts, mail, bills, and other details needed by the accountantso Customer Support: Support front desk as needed with software support, general customer support, running reports, teacher support (with software and students), and keeping the studio in order.