Marketing Intern: Health Coaching and Digital Growth

Marketing Intern: Digital Growth Arielle Health and Wellness LLC - Health Coaching and  (with a planned home care track through Arielle Home Care Organization) Location: [Hybrid / Richmond, VA area] Hours: [10 to 15] hours per week, flexible around class schedule.

About Us

Arielle Health and Wellness LLC is a health coaching business for women 40 and older, supporting them through perimenopause, menopause, and beyond. Our coaching focuses on strength, nutrition habits, confidence, and sustainable lifestyle change. We’re a small, founder-led business, and we’re looking for a student who wants hands-on experience building a brand from the ground up.

About the Role

Branding. You’ll help grow our presence on social media and the internet, reaching women 40 and older who want support but don’t know where to start. You’ll create content, study what works, and help us connect with the right audience. This role is a good fit for a student who wants real marketing experience and a portfolio to show future employers.

Track 1: Health Coaching Marketing (current)

Branding. Plan and create short-form video (Instagram Reels, TikTok) and carousel posts Write captions, hooks, and calls to action that are clear, warm, and accurate Support our LinkedIn presence with posts that reach professionals and community partners Research women’s health audiences and report on what they respond to Track engagement and report results monthly.

Track 2: Home Care Marketing (Launch date December 2026, once licensed)

Arielle Home Care Organization is planned as an expansion of our services. It is not a current offering. Once licensing is complete, the intern may help develop materials for families and caregivers who need in-home support for older adults, adults with disabilities, and children. Website building, LinkedIn presence.

Core Responsibilities

Marketing for target audience, prioritize value proposition, brand identity, content marketing, social media presence, search and discoverability, referral partnerships, email marketing, measurement tracking

Qualifications

Currently enrolled in a college or university (marketing, communications, public health, or related field preferred), OR at least one year of experience

Familiarity with Instagram, TikTok, or LinkedIn for personal or professional use Strong writing skills and attention to detail Comfortable with basic video editing (CapCut, Canva, or similar) Interest in women’s health or wellness is a plus, but not required. Reliable, self-directed, and open to feedback.

What You’ll Gain

Real marketing experience with a live brand, work samples for your portfolio, a reference letter at the end of a successful term