Marketing, Community & Creative Services Director

Job Overview:
KAAL ABC 6 News is seeking a highly organized, creative, and community-focused professional to serve as our Marketing, Community & Creative Services Director. This leadership position is responsible for leading the station's marketing, community outreach, event planning, brand management, and creative services efforts. The ideal candidate is both a relationship-builder and a creative storyteller who can
strengthen KAAL's connection with the communities we serve while developing impactful promotional campaigns across television, digital, social, and community platforms. This individual will serve as the station's primary coordinator for community engagement, marketing
initiatives, station promotions, and creative services projects.

Job Duties:
Community Outreach & Engagement
Lead the planning, coordination, and execution of station community outreach initiatives, partnerships, and events.
Serve as the primary liaison between KAAL and local nonprofits, civic organizations, schools, businesses, and community groups.
Develop and maintain strategic partnerships that enhance KAAL's visibility and community impact.
Identify and secure opportunities for station participation in local events, public service initiatives, and fundraising campaigns.
Coordinate signature station initiatives including food drives, toy drives, school supply drives, awareness campaigns, and community service projects.
Represent KAAL at community events and ensure a professional and positive station presence.
Collaborate with News leadership to identify and promote community-focused stories and initiatives.
Creative Services & Brand Management
Manage the station's Creative Services function, ensuring consistent execution of KAAL's brand across all platforms.
Develop, write, produce, and coordinate on-air promotional campaigns for news, weather, special programming, community initiatives, and station events.
Maintain brand standards and ensure consistent messaging throughout all station communications.
Manage creative project workflows, production calendars, deadlines, and promotional priorities.
Coordinate photography, video production, talent appearances, and promotional shoots.
Partner with News, Sales, and Digital teams to create compelling marketing campaigns that drive audience engagement and revenue opportunities.
Oversee the creation of station collateral materials including banners, flyers, signage, presentations, advertisements, and branded materials.
Track and evaluate promotional campaign performance and audience engagement metrics.
Manage the department and handle budgeting and planning.

Marketing & Audience Growth
Develop and execute marketing strategies that strengthen KAAL's market presence and audience growth.
Coordinate station marketing campaigns across broadcast, digital, social, streaming, and community channels.
Manage station contests, viewer engagement initiatives, and promotional partnerships.
Develop content and messaging for newsletters, websites, social media platforms, and public communications.

Qualifications:
Required
Bachelor's degree in Marketing, Communications, Public Relations, Broadcasting, Journalism, or related field preferred.
Two or more years of experience in marketing, creative services, community relations, event management, media, or related field.
Strong writing, communication, and project management skills.
Must be able to shoot video and edit projects.
Demonstrated ability to manage multiple projects and deadlines simultaneously.
Experience building relationships with community organizations and stakeholders.
Proficiency with social media platforms and Microsoft Office applications.
Ability to work flexible hours, including evenings and weekends, as needed for community events and station activities.
Valid driver's license and reliable transportation. Must have a safe driving history as determined by the Company. Driving record will be checked.
Preferred
Experience in television broadcasting, media, advertising, or marketing.
Experience with Adobe Creative Suite, including Photoshop, Premiere Pro, Illustrator, and After Effects.
Experience coordinating community events, sponsorships, and marketing campaigns.
Passion for local news, storytelling, audience engagement, and community service.
Compensation and Benefits:
When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience,
education/training & key skills as well as internal peer equity and other market and business considerations. The annual base salary range for
this position is $65,000 to $70,000. For information regarding our benefits, please copy the link below and paste in your browser:
https://hubbardbroadcasting.com/our-company/working-here/