Senior Manager, Social Media & Community

Senior Manager, Social Media & Community

Key Responsibilities 

• Social Media Management: Manage the day-to-day execution of Alpyn’s organic social presence across TikTok, Instagram, and other relevant or emerging platforms.
• Content Creation & Video Editing: Concept, shoot, and edit engaging short-form video content from start to finish, including TikToks, Reels, Stories, and other platform-native formats. You should be comfortable turning raw footage into polished, social-first content using current editing styles, techniques, and trends. 
• On-Camera Content: Regularly appear in Alpyn’s social content, helping develop recurring characters, formats, and series that bring the brand’s voice and personality to life. 
• Creative Ideation: Bring a steady stream of creative ideas to the table, from quick-turn trends and reactive content to original concepts and recurring social series that help Alpyn stand out. 
• Brand Voice: Help build and evolve Alpyn’s social voice and persona, ensuring the brand feels distinctive, consistent, and culturally relevant across content and community engagement. 
• Content Planning: Manage the social content calendar, proactively planning around brand campaigns, product launches, partnerships, cultural moments, and always-on storytelling. 
• Community Management: Manage daily engagement across comments and DMs, building relationships with our audience and bringing Alpyn’s personality to life. Manage our growing TYB platform. 
• Trends & Culture: Stay deeply plugged into social and internet culture, identifying trends, conversations, creators, formats, and moments Alpyn can authentically participate in. 
• Reporting & Insights: Monitor social performance and share key learnings, identifying what’s working, what isn’t, and opportunities to make future content even stronger. 
• Brand Moments: Support social content around major product launches, partnerships, events, activations, and influencer initiatives, including capturing and creating content in real time when needed. 
• Organization & Execution: Help keep the social function organized and moving forward by managing timelines, content needs, approvals, assets, and day-to-day priorities.

Important Attributes

• Creative & Social-Obsessed: You live and breathe social and internet culture and have a strong point of view on what makes great content. You’re constantly bringing new ideas to the table and thinking about what Alpyn could make, say, or do next. 
• Hands-On: We are a company of doers that operates with a lean team. You’re excited to take on greater ownership while staying deeply involved in every part of social, from concepting and filming to editing, posting, and answering DMs. 
• Proactive & Self-Motivated: You don’t wait to be handed every next step. You’re comfortable taking ownership of the day-to-day while collaborating closely with the brand founder on broader strategy and priorities. 
• Fast-Moving: You can quickly take an idea from concept to execution without sacrificing attention to detail or creative quality. 
• Organized: You can manage a fast-moving content calendar, multiple projects, approvals, assets, and deadlines while keeping the details straight. 
• Collaborative: You’re excited to contribute your own creative point of view, receive feedback and strategic direction, and work cross-functionally to bring major brand moments to life.

Requirements

• 5–10 years of hands-on experience in social media, content creation, or a related role; consumer or CPG brand experience is a plus. 
• A strong portfolio of social-first content demonstrating your ability to concept, film, and edit engaging short-form video. 
• Deep understanding of TikTok and Instagram, including platform trends, native formats, audience behavior, and what makes people stop, watch, share, and engage. 
• Skilled in filming and editing short-form video using tools such as TikTok, CapCut, Adobe Premiere, or similar platforms. 
• Comfortable both behind and in front of the camera. 
• Strong understanding of social analytics and an ability to use performance to inform future content and creative decisions. 
• Excellent written and verbal communication skills, with a strong instinct for translating a brand voice into social content, captions, comments, and DMs.