Regional Brand & Marketing Manager

Regional Brand & Marketing Manager

Location: Ridgefield Park, New Jersey (Hybrid) Employment Type: Full-Time

The role

We're looking for a Regional Brand & Marketing Manager to own local marketing across 15 pharmacy locations from planning and executing events to launching new-market initiatives. You'll be visiting the region periodically, close to employees and communities, while keeping campaigns aligned with the national brand.

This role involves regular national travel.

What you'll do
1. External Branding & Marketing
- Organize external events such as ribbon cuttings, client events and community-facing
activities.
- Assist with and ensure brand consistency across building signage (indoor & outdoor).
- Contribute to vision execution, branding revisions, and critique of marketing assets.
- Oversee Google reviews and online reputation management across 11+ locations.
2. Internal Culture Development & Travel-Based Engagement
- Travel to pharmacy locations to organize, implement, and scale culture-building events.
- Lead standard event planning (quarterly awards, luncheons, BBQs, recognition events).
- Manage employee gifts, appreciation moments, and milestone celebrations.
- Produce monthly pharmacy videos, birthday flyers, and internal recognition materials.
- Facilitate communication between marketing, leads, and pharmacy locations.
- Coordinate EOQ Awards program and related recognition activities.
- Work to strengthen and retain employees by enhancing internal culture across all sites.
3. Social Media Coordination
- Support content creation for blogs, newsletters, and culture messaging.
- Assist in highlighting employee stories, local events, and company culture across platforms.
- Help ensure consistent brand representation across regions.
4. Reputation, Branding & Growth Initiatives
- Maintain and improve the SpecialtyRx brand presence across all locations.
- Support key business goals: Support Departments, Retain Employees by Enhancing
Culture, Attract New Talent, Modernize & Upgrade Brand Reputation.
- Monitor reputation trends and partner with leadership to address improvements.
Qualifications
- 3–5 years of experience in marketing, communications, culture/engagement, or related
roles.
- Ability and willingness to travel frequently between regional sites.
- Strong project management and organizational skills.
- Excellent communication skills—both written and verbal.
- Creative mindset with strengths in branding, event planning, and people engagement.
- Comfortable working cross-functionally across HR, operations, leadership, and regional
teams.
- High level of independence, ownership, and follow-through.
Success in This Role Looks Like
- Stronger and more unified culture across all regions.
- High-quality events that elevate employee morale and engagement.
- Consistent, modernized branding across sites.
- Improved communication between marketing and pharmacy locations.
- Continued positive improvements in online reputation and public perception.
 

What we offer

- Competitive compensation and benefits - Hybrid work environment - Travel expense coverage - Opportunity to shape marketing in a high-growth region