Head of Marketing, Social Media & Content

About Carbon Upscale

Carbon Upscale is digital trust infrastructure for climate markets. We’re a carbon offset brokerage that helps individuals and businesses buy certified carbon credits, with every purchase traceable through smart contracts. We make climate projects easier to understand, easier to review, and easier to trust.

Most people have never heard the term “climate finance,” and most don’t know how it connects to their daily lives. Changing that is your job.

The role

You’ll be the first person dedicated to Carbon Upscale’s social presence and content. This is a build-from-scratch role: the brand guide exists, the strategy is drafted, and the audience is small. You’ll take it from early traction to a recognizable brand with a real following and a growing email list.

You’ll work directly with the founder, own your channels end to end, and see the results of your work every week. If you want a portfolio that shows you grew a brand, not just posted for one, this is it.

What you’ll do

• Own Carbon Upscale’s Instagram, LinkedIn, and TikTok, plus any new platforms we decide to test
• Plan and run a monthly content calendar of carousels, reels, short-form video, and static posts
• Make carbon markets simple: turn complex climate and finance topics into clear, approachable content anyone can follow
• Grow our email list through social lead magnets, comment-to-receive campaigns, and partnerships
• Track performance weekly (reach, saves, follower growth, email signups) and report what’s working and what isn’t
• Engage with our community: reply to comments and DMs, and build relationships with climate creators and sustainability accounts
• Create content around live events, with the option to attend events in the U.S. and internationally if you’re interested
• Bring fresh ideas to the table, run quick experiments, and use the results to shape what we do next

You might be a fit if you

• Want to own the whole strategy, not just execute someone else’s. You’ll decide what we post, where, and why, and you’ll build the playbook from scratch.
• Are excited to grow a brand from the ground up in an industry that’s just taking off. Carbon markets are expanding fast, and most people haven’t caught on yet.
• Want to bring climate awareness to people who wouldn’t normally seek it out, and use social media to turn that awareness into action.
• Have grown an account, run a club’s socials, or built a personal brand, and can show us the results.
• Can explain a complicated idea simply, without jargon.
• Are comfortable with design tools and short-form video editing.
• Like owning outcomes, move fast, and don’t need step-by-step instructions.
• Are a current student or recent grad in marketing, communications, journalism, environmental studies, design, or a related field (or have equivalent experience).

Nice to have

• Experience with Meta Business Suite, Later, Buffer, or another scheduling tool
• Familiarity with email platforms (we use Brevo)
• Basic photography or on-camera comfort

What you’ll get

• Real ownership: your strategy, your calendar, your results
• A portfolio piece most early-career marketers don’t have: a brand you helped build
• A flexible schedule
• Potential path to a full-time role
• Opportunities to travel to climate and industry events