Social Media Content Creator

Social Media Content Creator 

Location: Boston 

Status: Full-time

Reports to: Marketing Director

About Down Under School of Yoga

Down Under School of Yoga is New England's home for world-class yoga, Pilates, and mindful movement. For over twenty years, our school has been defined by exceptional teaching, thoughtful expansion, and a deep commitment to student care. With eight studios across Greater Boston, we are poised for intentional growth along the East Coast. Our mission is to provide comfort, inspire reflection, and ignite movement through the power of yoga and fitness.

We are seeking a Social Media Content Creator to bring our marketing calendar to life across Instagram, Facebook, TikTok, and YouTube, to capture the footage that fuels it all, and to be a warm, responsive presence for our online community.

Job Description

The Social Media Content Creator owns Down Under's day-to-day social media presence and video content: planning, filming, editing, and posting content that supports the marketing calendar, and engaging with our community along the way.

Content Creation & Posting 

- Create and publish 5 to 7 in-feed posts per week, plus stories as needed, across Instagram, Facebook, TikTok, and YouTube 

- Adapt content and messaging for each platform's format and audience - Draft captions, CTAs, and cover photos/thumbnails for weekly posts 

- Develop content concepts to promote our lines of business, securing approval from department heads when needed 

- Create content concepts and assets to support paid marketing campaigns 

- Review social media request form submissions from faculty and collaborate with them to refine concepts

Filming & Video Production 

- Film on-site content including workshop promotions, teacher training coverage, in-class and in-studio footage, new teacher features, new studio openings, and events 

- Record new teacher testimonials and student commentary in studio 

- Edit all footage for Reels, TikTok, and YouTube, and archive raw footage 

- Book and coordinate filming sessions with faculty, including room scheduling 

- Support On Demand and Education Department filming and editing requests, including film, edit, and post videos to Vimeo

Community Engagement 

- Respond to incoming outreach, comments, and messages on Instagram, Facebook, TikTok, and YouTube in a timely, on-brand manner 

- Monitor social channels for opportunities to engage with and grow the online community, including teacher announcements and the wider yoga community

Planning & Reporting 

- Manage the social media calendar in Asana, aligned with cross-department goals and schedules

- Tag department leaders in Asana for approvals as needed 

- Input weekly performance data and prepare monthly performance recaps

Design Support 

- Provide graphic design support for social content as needed

- Maintain brand consistency across all social assets

Requirements 

- Experience creating, scheduling, and posting content across Instagram, Facebook, TikTok, and YouTube, and fluent in the tone and format conventions of each 

- Experience filming and editing short-form video (Reels, TikTok, YouTube) Basic graphic design skills (Canva or similar) 

- Excellent written communication skills, with the ability to adapt tone for different platforms 

- Responsive and personable in community interactions and messaging - Detail-oriented about brand voice and visual consistency 

- Strong organizational skills, with a track record of meeting deadlines and posting on time 

- Comfortable working independently within a defined content calendar and managing multiple priorities 

- Strong organizational skills and experience with project management tools (Asana preferred) 

- Availability for on-site filming across our studios, including weekends and occasional evenings and the ability to balance on-site studio work with remote tasks. 

- A background in marketing, communications, media, or a related field, and prior experience managing social media for a brand or organization preferred 

- Passion for wellness, movement, and building community, interest in health, wellness, fitness, or hospitality. Familiarity with yoga, experience working in a studio or membership-based environment preferred

Success Measures 

- Consistent, on-time posting against the marketing calendar - Timely, on-brand responses to community outreach across all channels - Regular delivery of filmed and edited content to support campaigns, teachers, and On Demand - Weekly performance data submitted on time and clear monthly recaps - Engagement performance and growth across channels - Quality and brand consistency of published content

Growth & Scope 

As our team evolves, this role has room to grow, potentially expanding into additional design work (studio flyers and promotional materials) and broader content responsibilities. We're looking for someone who would welcome that range.