Marketing & Communications Coordinator

MENTAL HEALTH AMERICA – WABASH VALLEY REGION

JOB DESCRIPTION

Position Title: Marketing & Communications Coordinator
Reports to: President and CEO
Hours: Full-Time (40 hours per week; some evenings and weekends for events)
Location: On-site – Lafayette, IN, with regular travel across our 11-county region
FLSA Status: Exempt
Salary: $55,000 per year
Benefits: 100% employer-paid employee health insurance; eligible for Public Service Loan Forgiveness

Overview

Mental Health America – Wabash Valley Region (MHA-WVR) is north central Indiana’s leading mental health and substance use advocacy organization, working to promote mental wellness, prevention, education, advocacy, and recovery across 11 counties.

Position Summary

The Marketing & Communications Coordinator will execute MHA-WVR’s marketing, communications, and community engagement efforts in alignment with the organization’s Strategic Plan. This hands-on, creative role helps our communities know who we are, understand what we offer, and know how to connect with our services.

Key Responsibilities

Strategic Marketing & Community Activation

• Execute marketing initiatives aligned with MHA-WVR’s Strategic Plan.
• Promote MHA-WVR programs, services, events, and community initiatives across our 11-county region.
• Support campaigns that increase awareness, engagement, referrals, and utilization of MHA-WVR services.
• Maintain relationships with community organizations, schools, businesses, media, and other partners.

Brand, Content & Digital Marketing

• Strengthen and consistently represent the MHA-WVR brand, mission, and values.
• Create content that tells MHA-WVR’s story across social media, website, email, newsletters, print materials, and presentations.
• Manage MHA-WVR’s social media platforms and content calendar, including posts, graphics, and video.
• Follow mental health and suicide safe-messaging guidelines in all public communications.

Events, Fundraising & Reporting

• Coordinate promotion and logistics for external events and awareness campaigns, including signature fundraising events such as Mocktail Monday.
• Support development staff with donor communications, including email appeals, stewardship content, and program stories and photos for grant reports.
• Track marketing, social media, email, and event metrics and report accurate, verifiable results to leadership.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field required; Master’s preferred.
• Recent graduates, including MS Marketing graduates, are encouraged to apply.
• 0–2 years of experience in marketing, communications, or community engagement; internships and volunteer experience count.
• Strong writing, communication, organizational, and project-management skills.
• Familiarity with social media, digital content creation, and event planning.
• Proficiency with Canva or similar design tools, Meta Business Suite, email marketing platforms, and Microsoft Office.
• Familiarity with mental health topics and safe-messaging practices preferred; lived experience is welcome.
• Valid driver’s license and reliable transportation.

What We Offer

• An opportunity to grow your marketing career with hands-on experience across every channel.

Additional Responsibilities

This job description is not all-inclusive, and other related duties may be assigned. All duties are subject to reasonable accommodation for individuals with disabilities. Employment with MHA-WVR is at-will, and this description may be modified as organizational needs change. Outside employment or business activities must be disclosed to the President and CEO and may not conflict with the interests of MHA-WVR, its funders, partners, or clients.