Marketing and Promotions Specialist
The Pacific Coast Farmers' Market Association (PCFMA) seeks a creative and collaborative Marketing and Promotions Specialist to join our dynamic team!
In this multifaceted role, you'll be instrumental in promoting our vibrant network of Certified Farmers' Markets across the Bay Area. You'll leverage your video production skills, marketing expertise, and creative spirit to develop engaging campaigns that showcase the bounty of local agriculture and connect with our communities.
What You'll Do:
Video Storytelling Pro: Plan, shoot, edit, and promote captivating videos that bring our markets and farmers to life.Craft Compelling Marketing Campaigns: Develop and implement strategic marketing and advertising plans (including social media!) to spread the word about PCFMA and its markets.Support Community Outreach: Collaborate on initiatives that connect with local communities and raise awareness about the importance of farmers' markets.Ensure Brand Consistency: Maintain a strong brand voice across all marketing content, from Social Media videos to videos on the PCFMA website.Content Creation All-Star: Contribute to the development of engaging website content, promotional items, and more!Who You Are:
Thrives in a collaborative environment and enjoys brainstorming with a team.Understands the power of storytelling and can create engaging video content.Possesses a strong visual eye for design and photography aesthetics.Is a detail-oriented self-starter who excels at managing multiple tasks and meeting deadlines.Has a passion for local food and an interest in California agriculture (a plus!).Qualifications:
1+ years of experience in media marketing: (internships welcome!)Experience with Adobe Creative Platforms (Premiere, Photoshop, Illustrator, etc.)Education: Bachelor's degree in marketing, advertising, communications, social media, or a related field preferred. In place of a degree, equivalent experience in successful media marketing may be considered.Experience with Salesforce is a plus