Marketing Associate

Job Description: Marketing Associate

About the Role

We are seeking a detail-oriented, proactive, and highly organized Marketing Associate to join our dynamic team. In this role, you will play a crucial part in managing our brand partner relationships, executing multi-channel marketing campaigns, and supporting major retail events. The ideal candidate is a blend of a creative storyteller and an analytical project manager, comfortable wearing multiple hats—from handling financial co-op tracking and coordinating editorial photoshoots to planning social media calendars and executing live events.

Key Responsibilities

Campaign, Creative Asset & Photoshoot Management

• Creative Tracking: Manage and track creative assets for all advertising campaigns.
• Partner Coordination: Request creative from brand partners with adequate lead time, communicate precise spec requirements for media placements, and follow up until final approved files are secured.
• Media Delivery: Ensure all final creative files are submitted to media partners ahead of strict deadlines.
• Photoshoot Coordination: Manage the end-to-end logistics of marketing photoshoots, coordinating seamlessly with external photographers as well as internal, in-house groups (such as the sales team, product specialists, and leadership).

Co-Op & Financial Administration

• Manage Credit Memo Process: Oversee the monthly Co-Op credit memo reimbursement process from start to finish with co-op brand partners and media partners.
• Invoice & Proof of Performance: Timely submission of invoices, requesting necessary proof of performance, and diligently following up with brand partners to ensure credit memos are received on schedule.

Social Media & Paid Advertising

• Content Planning: Proactively plan, strategize, and execute a monthly organic and co-op brand social media calendar.
• Brand Guidelines & Compliance: Manage social media accounts in strict alignment with Co-Op brand partners’ required guidelines, maintaining necessary posting frequencies and Share of Voice (SOV).
• Agility: Maintain the flexibility to pivot and make last-minute changes to accommodate new and unplanned social media priorities.
• Paid Media: Demonstrate proficiency in setting up, monitoring, and optimizing paid social media campaigns within the Meta Ads Manager platform.

Reporting & Content Marketing

• Reporting: Compile and deliver comprehensive Monthly Advertising recap reports for Tiny Jewel Box employees.
• Campaign Brainstorming: Actively participate in strategic brainstorming sessions for key TJB signature advertising campaigns (e.g., Annual Sale, Wedding Ring Weekend, Holiday, and more).
• Email Marketing: Develop and deploy engaging email marketing campaigns for TJB initiatives, using Mailchimp to build assets.

Event Execution & Sales Support

• Event Management: Assist in the planning and coordination with multiple event vendors and on-site day-of execution for all major TJB events.
• Coordinate with jewelry and watch brand partners on co-branded marketing materials to support event advertising.
• Coordinate with event vendors
• Sales Enablement: Support the retail sales team with localized marketing needs and the creation/distribution of sales floor collateral.

Job Requirements & Qualifications

• Experience: Ideally 1-4  years of experience in marketing, social media management, or a related role (experience in luxury retail or jewelry is a plus).     
• Technical & Creative Skills:
  • Proven ability to multi-task and project manage small and larger projects.
  • Proficiency in Meta Ads Manager for paid advertising.
  • Strong familiarity with building assets and campaigns in Mailchimp.
  • Comfortable working with data and spreadsheets for financial co-op tracking.
• Core Competencies:
  • Exceptional organizational, scheduling, and follow-up skills; meticulous attention to detail.
  • Strong relationship management and communication skills for working with external partners (photographers, media, brands) and collaborating internally across departments.
  • Ability to thrive in a fast-paced environment and handle tight deadlines or shifting priorities.
  • Understand the principles of brand management and adhering to strict brand guidelines.
• Schedule Flexibility: Flexibility in schedule is required. This role involves working some Saturdays throughout the year and after-hours/evenings to support TJB-hosted events.