Marketing Specialist

Marketing & Social Media Specialist

Position: Marketing & Social Media Specialist
Job Type: Full-Time / Part-Time
Location: Chandler, Arizona
Industry: Healthcare, Wellness & Medical Aesthetics

Position Overview

We are seeking a creative, organized, and results-driven Marketing & Social Media Specialist to manage and grow our digital presence. This person will be responsible for creating engaging content, managing social media platforms, supporting marketing campaigns, and helping generate new patient leads while strengthening relationships with our existing patient community.

The ideal candidate understands social media trends, is comfortable creating photo and video content, and can turn healthcare, wellness, and aesthetic services into informative and engaging marketing content.

Key Responsibilities

Manage the company's social media presence across Instagram, Facebook, TikTok, YouTube, Google Business Profile, and other relevant platforms

Develop and maintain a monthly social media and marketing content calendar

Create engaging posts, reels, stories, short-form videos, graphics, and educational content

Film and edit videos featuring providers, treatments, patient education, services, and behind-the-scenes content

Write captions, promotional copy, calls-to-action, and educational content

Stay current with social media trends, algorithms, hashtags, audio, and content formats

Respond appropriately to comments, messages, reviews, and social media engagement

Promote services, special offers, events, webinars, and new programs

Coordinate before-and-after photos, patient testimonials, provider videos, and treatment demonstrations while following appropriate patient consent and privacy requirements

Help develop marketing campaigns for services such as medical weight loss, hormone health, wellness, medical aesthetics, body contouring, skin treatments, and other clinic services

Maintain and optimize the clinic's Google Business Profile

Assist with email and SMS marketing campaigns

Create flyers, brochures, digital advertisements, website graphics, and other promotional materials

Coordinate community outreach, partnerships, events, and local marketing opportunities

Work with providers and staff to identify educational topics and create content around them

Track social media and marketing performance, including engagement, reach, leads, appointments, and conversions

Provide monthly reports and recommendations for improving marketing performance

Coordinate with outside advertising, website, SEO, or marketing vendors when necessary

Maintain consistent branding across all marketing channels

Ensure healthcare-related marketing follows HIPAA, patient privacy, advertising, and consent requirements

Qualifications

Experience in marketing, social media management, digital marketing, or content creation

Strong understanding of Instagram, Facebook, TikTok, YouTube, and Google Business Profile

Experience creating and editing short-form video content

Comfortable taking photos and videos in a professional/clinical environment

Strong written communication and copywriting skills

Knowledge of Canva, CapCut, Adobe Creative Suite, or similar content-creation tools

Ability to independently plan, create, schedule, and manage content

Strong attention to detail and organizational skills

Ability to manage multiple campaigns and deadlines

Comfortable appearing behind or in front of the camera when necessary

Understanding of social media analytics and basic marketing metrics

Preferred Qualifications

Previous experience in healthcare, medical aesthetics, wellness, weight loss, dermatology, plastic surgery, or a medical practice

Experience with Meta Business Suite and Meta Ads

Experience with Google Ads, SEO, email marketing, and CRM platforms

Photography and videography experience

Experience generating leads and measuring conversions from social media campaigns

Knowledge of local marketing and community outreach

Familiarity with HIPAA and healthcare advertising requirements

What We Are Looking For

We are looking for someone who is creative but also results-oriented. The goal of this position is not simply to post on social media. The successful candidate should be able to create content that educates patients, builds trust, increases brand awareness, generates qualified leads, and ultimately helps grow the practice.

The ideal candidate is proactive, brings new ideas to the team, understands what performs well on social media, and can take ownership of the clinic's day-to-day marketing presence.