Media Advisor Account Executive
MEDIA ADVISOR/ACCOUNT EXECUTIVES
Job Description:
We are a marketing and advertising company partnering with small, medium, and large businesses in the Fingerlakes area and Central New York.
Our mission is simple but powerful:
Help local businesses get Wanted. Found. Chosen.
We do that by connecting strategy, creative, data, and media execution into measurable business outcomes. We are not in the business of selling ads. We are in the business of helping business owners:
- Drive more website clicks
- Generate more qualified phone calls
- Increase foot traffic
- Show up higher and more often in search
- Outperform their competitors
- Grow revenue
We need a serious sales professional who understands that modern advertising is about guiding the consumer journey — from awareness to action.
This is not a “spot pusher” job.
This is not a transactional sales role.
This is a strategic marketing position built around performance, accountability, and growth.
What You’ll Do
You will work directly with local business owners to build integrated advertising solutions that include:
- Search marketing
- Targeted display
- Paid social
- Audio (radio & streaming)
- Website strategy
- Audience targeting & retargeting
But tools are not the point.
Your responsibility is to connect those tools to outcomes.
Every proposal, every conversation, every campaign must answer:
How does this help the business become Wanted, Found, and Chosen?
Because at the end of the day, what matters is:
More website clicks
- More inbound calls
- More booked appointments
- More store visits
- More branded searches
- More sales
You are not selling inventory.
You are designing growth.
What You’ll Own
Revenue & Pipeline Discipline
- Build and maintain a strong, active prospect pipeline
- Set weekly revenue “ASK” goals
- Consistently prospect and open new accounts
- Forecast accurately and manage deal flow
- Grow both new and existing client revenue
Client Strategy
- Conduct deep discovery conversations
- Identify competitive gaps and growth opportunities
- Build integrated, performance-focused proposals
- Tie every recommendation back to measurable outcomes
- Present confidently and close decisively
Market Presence
- Become known in the community as a marketing resource
- Develop strong relationships with business owners
- Represent the company professionally in public settings
- Stay informed on industry trends and consumer behavior
Execution Partnership
- Collaborate with digital and creative teams
- Ensure campaigns are launched correctly and on time
- Monitor results and communicate performance clearly
- Identify upselling and optimization opportunities
The Type of Professional Who Thrives Here
- Strong sales track record
- Comfortable prospecting and asking for business
- Competitive and growth-minded
- Coachable and open to ongoing training
- Disciplined with pipeline management
- Confident presenting to business owners and decision-makers
- Understands that marketing is about strategy, not just products
- Self-motivated and accountable
You will succeed here if you believe:
Advertising only works if it drives action.
Action only matters if it drives revenue.
Revenue is the only scoreboard that counts.
Why This Role Is Different
You are not selling radio.
You are not selling digital impressions.
You are guiding the consumer journey:
From someone who doesn’t know a business exists…
To someone who searches for them…
To someone who chooses them.
That transformation is what you sell.
Compensation & Benefits
This is a performance-based role with significant upsides.
On average, total compensation (base + commission) ranges from $50,000 to $100,000+ annually, with top performers exceeding that.
Benefits include:
- Medical insurance
- Dental insurance
- Matching 401(k)
- Paid vacation
- Ongoing sales and marketing training
- Career growth opportunities
Work Location: In person
Cayuga Media Group WQNY / WYXL / WHCU / WNYY / WIII / WFIZ / VINE / Rewind / Buzzer/ ALT is an Equal Opportunity Employer.
Contact:
Kathy Dempsey /BusinessManager
Cayuga Media Group
1751 Hanshaw Road
Ithaca, New York 14850
Women and minorities are encouraged to apply.
Cayuga Media Group/Saga Communications is an Equal Opportunity Employer.
No phone calls please.