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Strategic Marketing Intern

TADA Mobility (USA) LLC
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About Throo

Throo is a Singapore-based ride-hailing platform that has disrupted the Southeast Asian market since its launch in 2018. Unlike traditional giants like Uber or Lyft, Throo operates on a zero-commission model. Instead of taking a large percentage of every fare (often 20% or more), Throo charges drivers a small, fixed platform fee. This ensures that drivers retain more of their hard-earned income and riders enjoy more competitive, transparent pricing.

Powered by MVL’s blockchain, Throo creates a "fairness-first" ecosystem. By recording ride data securely and transparently, the platform incentivizes safe driving and high service quality through a token-based rewards system. Having already captured significant market share in Singapore, Cambodia, Vietnam, Thailand, and Hong Kong, Throo is now bringing its blockchain-backed, driver-centric model to the West, with New York City serving as the cornerstone of its North American expansion.

About the Role

Throo is expanding, and we are looking for a Strategic Marketing Intern to join our foundational New York City Launch Team. NYC is the most competitive and regulated ride-hailing market globally. We need a high-velocity, intellectually curious individual to help build Throo’s brand from the ground up in New York City.

You will work directly with the Launch Lead to create UGC content, design a localized messaging strategy, and execute the marketing playbook that will define Throo’s success in North America.

Key Responsibilities

1. NYC Market Entry & Messaging Strategy

  • Hyper-Local Messaging: Craft the "Why Throo" narrative specifically for the NYC market, differentiating us from incumbents (Uber/Lyft/Revel) for both driver-partners and riders.
  • Segmented Campaigns: Develop bespoke messaging strategies for diverse NYC segments—from Manhattan commuters to outer-borough driver communities.
  • GTM Execution: Support the end-to-end execution of the New York Go-To-Market (GTM) strategy across digital, OOH (Out-of-Home), and grassroots channels.
  • Content Creation: Create UGC or other marketing materials to onboard New Yorkers

2. Stakeholder Mapping & Advocacy

  • Influence Mapping: Identify and map key NYC power players, including TLC (Taxi & Limousine Commission) influencers, driver unions/guilds, and local community leaders.
  • Partnership Scoping: Identify and vet local NYC brand partners (lifestyle, fintech, or events) for co-marketing opportunities that provide immediate "street cred" and user trust.
  • Public Perception: Assist in managing PR efforts to position Throo as the "fairer" alternative in the NYC transport ecosystem.

What You’ll Need

  • NYC DNA: Deep familiarity with the New York City landscape, culture, and transit habits.
  • Creativity Mindset: Positive, experimental approach to content creation
  • Strategic Rigor: Ability to map complex stakeholder ecosystems and translate "fairness" into a compelling, high-conversion marketing hook.
  • Communication: "First-class" written and verbal skills; ability to hold your own in a room with senior leadership and external partners.

Why This Role?

  • Zero-to-One Experience: You aren't maintaining a brand; you are building one in the world's most famous city.
  • High Visibility: As part of a lean launch team, your work on messaging and stakeholder mapping will be seen and used by Throo’s global leadership.
  • Impact: Direct involvement in one of the most significant milestones in Throo’s company history.