Social Media & Marketing Specialist

Qiao Lin Hotpot
Social Media & Marketing Specialist

Location: Chicago, IL
Employment Type: Full-time
Compensation: $48,000–$60,000 annually, based on experience

 

Work Authorization and Immigration Sponsorship: Qiao Lin Hotpot welcomes candidates authorized to work under CPT or OPT. H-1B visa sponsorship and employment-based permanent residency (green card) sponsorship are available to qualified candidates, subject to business needs and applicable legal and eligibility requirements.

About the Role

Qiao Lin Hotpot is seeking a creative and highly organized Social Media & Marketing Specialist to grow our brand presence across social media and digital channels. This role combines content creation, social media management, influencer partnerships, basic graphic design and e-commerce support.

Key Responsibilities

• During the one- to two-month training period, the employee will spend at least one day working at a designated restaurant location to gain a practical understanding of restaurant operations and business needs.
• Manage Qiao Lin Hotpot’s social media channels, including Instagram, TikTok, Facebook, Xiaohongshu/RED and other relevant platforms.
• Develop and maintain a monthly social media and promotional content calendar.
• Create platform-native content, including short-form videos, photography, graphics, captions and promotional materials.
• Film and edit content at restaurant locations, events and product launches.
• Manage day-to-day community engagement, including comments, messages and customer interactions.
• Identify, contact and coordinate with influencers, content creators and local community partners.
• Manage influencer campaigns from outreach and scheduling through content approval and performance reporting.
• Support e-commerce promotions, product listings, digital campaigns and online sales initiatives.
• Track reach, engagement, follower growth, campaign results and other key performance indicators.
• Manage day-to-day e-commerce operations, including product listings, online promotions, order processing, inventory coordination, picking and packing orders, preparing shipping labels, arranging shipments, tracking deliveries, and handling customer inquiries.

Qualifications

• 1–3 years of experience in social media, content marketing, influencer marketing or digital marketing.
• Strong portfolio of social media content, photography, video or graphic design work.
• Experience creating and editing short-form video for Instagram Reels, TikTok or Xiaohongshu.
• Working knowledge of Canva and common photo or video editing tools.
• Strong written communication and storytelling skills.
• Ability to manage multiple projects, deadlines and creator relationships.
• Experience in restaurants, hospitality, lifestyle or consumer brands is preferred.
• Experience with e-commerce platforms is a plus.
• English proficiency is required; Mandarin Chinese proficiency is strongly preferred.