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Marketing Intern

Holland Aquatic Center
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Reports to:

            Marketing & Community Engagement Specialist      

Compensation: 

            Seasonal / Monthly Stipend

Primary Responsibilities: 
            The Marketing Intern is responsible for supporting a range of marketing, communications, and fundraising activities as determined by the Marketing & Community Engagement Specialist. Duties may include updating social media accounts, creating marketing materials, handling administrative tasks, and updating the HAC website.

Core Values – At Holland Aquatic Center, we are guided by five core values that shape our work and everyday interactions:

1. Work Hard - We show up ready, stay reliable, and always finish what we start.

2. Care Deeply - We treat guests and team members with respect, kindness, and authenticity.

3. Keep Learning - We stay curious, grow from feedback, and solve problems together.

4. Be Honest - We speak up, act with integrity, and own our choices.

5. Be Professional - We show up prepared, committed to safety, and hold ourselves to high standards.

 

 Key Responsibilities

  • Create, edit, schedule, and publish content across HAC's social media platforms. 
  • Monitor social media accounts by responding to comments and messages as directed and tracking engagement metrics.
  • Assist in the creation and production of engaging marketing materials, including digital graphics, flyers, and promotional content. 
  • Collaborate with staff to gather stories, photos, and content that showcase HAC programs and community impact.
  • Update and maintain website content, including program information, events, and announcements. 
  • Ensure all marketing materials align with HAC's brand standards and communication goals. 
  • Capture and edit photos and videos of programs, events, and facility activities.
  • Perform other marketing, communications, and administrative duties as assigned by the Marketing & Community Engagement Specialist.

Duties and responsibilities may be modified, expanded, or reassigned at any time to meet organizational needs. 

 

Essential Qualifications:

  • High school diploma or equivalent (required)
  • Enrolled in a bachelor's program in marketing, communication, fine art, advertising, public relations, or similar field (preferred)
  • Relevant combination of education and experience

 

Required Skills

  • Ability to establish priorities, work independently, and proceed with objectives without supervision.
  • Ability to meet consistent attendance.
  • Must have excellent written, verbal, and visual communication skills.
  • Ability to interact with colleagues, supervisors, and customers face-to-face.
  • Ability to use a personal computer with basic Microsoft/Windows software applications.
  • Familiarity preferred with photo and video editing software, especially Adobe products (Premiere Pro, Photoshop, Lightroom, etc.).

 

Physical Demands:

The physical demands described below are representative of those required to perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

  • This position primarily involves administrative and coordination work, including communication, planning, and content development.
  • The role may include periods of sitting, standing, or movement throughout the facility and at off-site locations, depending on assigned duties and events.
  • Tasks may occasionally require handling materials or equipment associated with events or outreach activities; such tasks can be modified or reassigned as needed.
  • The position requires the ability to communicate effectively, review written and digital materials, and engage with staff, guests, and community partners.
  • Physical requirements may vary depending on scheduling, event needs, and available accommodations.

 

Work Environment:

  • Work is performed in diverse environments, including office areas, aquatic facilities, community spaces, and occasional outdoor settings. 
  • The aquatic environment may include warm temperatures, humidity, water exposure, and moderate noise, consistent with a public swimming facility. 
  • This position is public-facing and involves regular interaction with individuals of all ages and abilities. 
  • The schedule may include occasional evenings or weekends; flexibility in scheduling and work methods may be provided where feasible. 
  • The organization is committed to maintaining a safe, inclusive, and accessible workplace and complies with all applicable ADA requirements.

 

Equal Opportunity Statement 

Holland Aquatic Center is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status. Reasonable accommodation will be provided as required by law.