Marketing & Business Development Lead

Marketing & Business Development Lead 

Founded in 1978, California Closets has built a reputation as the leader and design authority in premium space management, delivering custom-designed organizational solutions and exceptional service. We believe home is more than just a place - it should be a source of creativity, comfort, and connection. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design custom storage solutions that add value to your life and home by making space for what belongs. Think of it as ‘practical magic.’   

Position Overview 

At California Closets, we transform spaces—and lives—through innovative, beautifully designed storage solutions. We believe that strong local marketing and authentic customer engagement are essential to building brand awareness, generating high-quality leads, and driving continued growth. 

We are seeking a dynamic and creative Marketing & Business Development Lead to own and elevate our local marketing strategy. This role is ideal for a proactive professional who is passionate about brand storytelling, digital engagement, and relationship building. You will serve as the voice of our brand in the community, driving awareness, strengthening partnerships, and supporting revenue growth. 

Key Responsibilities 

Marketing & Brand Growth 

Develop and execute a local customer engagement strategy to increase visibility, website traffic, and lead generation 

Own and grow our social media presence, creating engaging, on-brand content that showcases our work and inspires customers 

Maintain a consistent and compelling brand voice across all digital platforms 

Capture high-quality photos and content from completed installations to highlight projects across web, social, email, and marketing campaigns 

Actively monitor and respond to Google, Yelp, and customer reviews, enhancing customer experience and online reputation 

Manage and optimize Google Business Profile 

Engage with customers, followers, and community members across all channels 

Partner with the Sales team to support campaigns and initiatives that drive leads and conversions 

Analyze lead, traffic, and sales data to identify trends and opportunities, and adjust strategy accordingly 

Regularly report on results, insights, and areas of opportunity 

Business Development & Partnerships 

Develop and implement a targeted outreach strategy to grow trade partnerships (builders, designers, realtors, etc.) 

Build and maintain strong relationships with existing trade partners to drive repeat business 

Collaborate with the Sales team to support partner engagement and account growth 

Represent the company at industry and trade events, strengthening community presence and brand recognition 

Qualifications 

Bachelor’s degree in Marketing, Communications, Business, or related field (preferred) 

2+ years of experience in marketing, social media, or brand management 

Experience managing social media platforms and online reviews 

Strong written and verbal communication skills with a keen eye for branding and storytelling 

Comfortable analyzing performance metrics and translating data into actionable strategies 

Experience in home design, interior design, retail, or related industries is a plus 

Self-starter with the ability to manage multiple projects and priorities 

What We’re Looking For 

A creative marketer who can bring our brand to life visually and digitally 

A community builder who thrives on engagement and relationship development 

A results-driven professional focused on increasing leads and brand awareness 

Someone who embodies our culture and helps create memorable customer experiences 

Why Join Us 

Be part of a premium, design-driven brand 

Opportunity to make a direct impact on business growth 

Work in a collaborative, creative, and customer-focused environment 

Help shape the local marketing strategy and brand presence