Field Marketing Intern

Who We Are:

L.A. Libations is a leading emerging brand accelerator and beverage innovation company based in Los Angeles, California. Focused on identifying, nurturing, and scaling the next generation of beverage brands, L.A. Libations partners with entrepreneurs, strategics, and retailers to bring innovative, consumer-driven concepts to market. Through its ecosystem—including Taste Tomorrow Ventures, L.A. Vibrations, SIP and The Beverage Forum—L.A. Libations connects capital, capability, and community to build the future of the CPG industry.

About L.A. Vibrations

L.A. Vibrations, the marketing arm of L.A. Libations, serves as a marketing partner for innovative CPG brands. We help emerging brands create standout identities, scale online, and win on shelf. With deep expertise across brand, digital, and retail, we connect every channel into one seamless growth system.

You’ve likely encountered our work across a portfolio of standout consumer brands, including SipMARGS with Alix Earle, Dry & Dirty, Naked Life, Pretty Tasty Collagen Tea, Chamberlain Coffee, Plezi, Rookie Wellness, NOOT, SkyPop Protein Soda, Fever-Tree, and more.

Acting as an extension of our brand’s in-house teams, we bring the strategy, execution, and vibrations that spark momentum, shape culture, and fuel long-term growth with confidence. We specialize in three core areas:

• Brand & Creative – Building standout brands with strategy, design, and storytelling.
• Digital Growth – Driving measurable results and scaling online
• Retail Strategy & Experiential – Helping brands win in the real world

About The Role

The Field Marketing Intern will support L.A. Vibrations’ experiential and retail marketing programs across a portfolio of emerging beverage brands. This role is highly hands-on and field-based, with exposure to event activations, retail demos, brand partnerships, and grassroots marketing initiatives.

The intern will work closely with the marketing team to help bring brands to life in-market through sampling events, sponsorships, and consumer-facing activations. Responsibilities span event execution, logistics coordination, outreach support, content capture, and post-event reporting.

This is an opportunity for someone who is energized by fast-paced environments, interested in consumer brands, and eager to gain real-world experience in experiential marketing, CPG, and field execution. The role requires strong organization, adaptability, and a willingness to be in the field supporting events on evenings and weekends as needed.

Responsibilities

Event & Activation Support

• Support the planning, execution, and reporting of field marketing activations, sampling events, retail demos, and brand partnerships
• Coordinate event logistics, including registration, attendee communications, product shipments, on-site setup, and post-event follow-up
• Assist with event staffing, vendor coordination, and activation execution to ensure seamless consumer experiences
• Represent L.A. Libations and its portfolio brands in the field with professionalism, enthusiasm, and authenticity
• Capture event content to support social media and marketing initiatives
• Must be available to work occasional evenings and weekends based on event schedules

Field Marketing Outreach & Program Development

• Conduct outreach for new events, sponsorship opportunities, product seedings, and community partnerships
• Support the creation of campaign briefs, presentations, and client-facing recap decks

Reporting, Insights & Program Management

• Track program performance and identify insights, learnings, and recommendations for future activations
• Support day-to-day administrative tasks that help ensure successful execution across multiple client programs
• Manage POS inventory by tracking stock levels, organizing storage, and identifying reorder needs

Who You Are

• You are results-oriented, self-directed, inquisitive, and entrepreneurially minded
• Someone who is comfortable with taking initiative and able to spot opportunities
• Extremely organized with acute attention to detail while prioritizing tasks amongst tight time pressures
• Trustworthy, credible, and a joy to be around; high level of integrity and excellent sense of judgment
• Able to multi-task and keep track of numerous conversations and tasks at once
• Ability to work cross-functionally without significant supervision and within timelines
• Flexible and adaptable to change with little notice

Qualifications

• Background in marketing, business, communications, or another related field 
• Strong communication skills - knows how to use full sentences and proper grammar and spelling
• CPG or food/beverage experience is a plus
• Driver’s license and car required
• Ability to lift up to 30 lbs.
• Some weekend work required
• Travel is required for events
• Must be based in Los Angeles (ideally ~20 miles or less from our HQ in El Segundo, CA)