Business Development Specialist

Primary Function

The Business Development Specialist I supports revenue growth by identifying, developing, and advancing sales opportunities through proactive prospecting, lead management, customer engagement, and market intelligence activities. This role serves as a key link between prospective customers and the sales team, ensuring accurate information, timely follow-up, and effective territory development to support business objectives.

Essential Duties

Lead Generation & Prospecting

• Contact customers and prospects seeking material handling products and services
• Qualify leads and identify viable sales opportunities
• Research new and expanding facilities to identify potential business opportunities
• Obtain key customer contacts and secure appointments on behalf of sales representatives
• Generate sales leads for relationship accounts and target accounts as requested

Customer Engagement & Sales Support

• Conduct telephone sales calls to promote marketing campaigns, company programs, and events
• Follow up with customers and prospects through phone, email, and direct mail communications
• Document customer and prospect information and communicate opportunities to the appropriate sales manager or sales representative in a timely manner
• Represent the company professionally in all customer interactions

CRM & Market Intelligence

• Gather customer and prospect information to maintain CRM records and market intelligence
• Maintain accurate account and opportunity data within the CRM system
• Collect and update customer, contact, and market information to support sales activities

Reporting & Business Analysis

• Evaluate lead sources to assess effectiveness and return on investment
• Prepare win/loss reporting and sales performance analyses
• Analyze sales and market data to support business development strategies and decision-making

Minimum Requirements

Education

Associate degree or equivalent experience.

Work Experience

• 0-2+ year’s general customer service experience, inside sales or business development.

Physical

• Must be able to sit for long periods of time

Other

• Excellent professional and energetic customer service skills.
• Outreach background preferred.
• Strong telephone skills.
• General knowledge of our product line and market environment.
• Experience with CRM and mapping customer’s journey a plus.

General computer knowledge with intermediate word processing skills